A little nostalgia produced amazing results for Hockey Fights Cancer.
Sportsnet went old school to support the NHL and NHL Players' Association's Hockey Fights Cancer initiative during "Hockey Night in Canada" on Nov. 24 when its on-air personalities wore retro baby blue jackets featuring the original "Hockey Night in Canada" logo.
The jackets, provided by Clarky and Zac Clothing, were signed and made available during an online auction following the telecast. A total of $95,766 was raised before bidding closed Wednesday with all proceeds going toward Hockey Fights Cancer, which unites the hockey community in support of cancer patients and their families.
"We are blown away by the reaction the Retro Jacket initiative has received from fans across Canada and the United States," said Rob Corte, vice president, Sportsnet and NHL Productions. "While Sportsnet has the privilege of upholding the 'Hockey Night in Canada' tradition every Saturday night, we knew that such a special piece of Canadian hockey history, the baby blue jacket, had to be celebrated in its own unique way."
Don Cherry, a Sportsnet commentator and co-host of the "Coach's Corner" intermission segment, wore a special, one-of-a-kind jacket, which received the highest bid of $17,734. "Hockey Night in Canada" host Ron MacLean's jacket was second with a top bid of $13,510.
"Partnering with Hockey Fights Cancer seemed like a very fitting way to honor hockey heritage while raising funds and awareness for such an important cause," Corte said. "We could not have achieved this without the incredible generosity of hockey fans coast to coast."