Bowen's crafty words have made him a Maple Leafs icon. That same sharp tongue nearly cost him the opportunity to call Toronto games in the first place.
After spending three seasons as the voice for Halifax in the American Hockey League, Bowen got a call in 1982 from someone claiming there was interest in having him become the new play-by-play man for the Maple Leafs. Bowen suspected it was co-worker Allen Davis pulling a practical joke on him.
"I started this obscenity-laced tirade on the phone because I thought it was Allen," Bowen said. "There was a pause on the other end of the line. I said: 'Uh oh, you're not Allen, are you?"
It wasn't. It was Lem Bramson of Telemedia Sports. He had an opening in the booth after Ron Hewatt, who had called Maple Leafs games from 1968-77 and 1980-82, took a business job with Telemedia.
"Cursing out your potential new boss doesn't usually get you a job, but I still got it," Bowen said. "It's amazing. I've called over 3,000 Maple Leafs games, but those 30 seconds of swearing at (Branson) could have cost me my career before it had even started."
Bowen's way with words in front of a microphone rather than over the phone were far more impressive to Branson, who gave Bowen the job. He called his 3,000th Maple Leafs game on March 7, 2017, a 3-2 victory against the Detroit Red Wings.
Bob Cole, the longtime voice of "Hockey Night in Canada" who won the award in 1996, said Bowen is one of the most respected figures in the profession.
"He's one of the great hockey broadcasters and the Toronto Maple Leafs have been lucky to have him," Cole said. "He's been with the Leafs for so long now. He's a true fan. And why not? He's a great guy. I liked him right off the bat."