Auston Matthews hopped behind the camera to give fans a behind-the-scenes look at his friendship with Toronto Maple Leafs teammate Mitchell Marner in a new ad for Apple released Wednesday.
Matthews shot all the footage on an iPhone XS and the Maple Leafs forward picked some of his and Marner's favorite spots around Toronto, including Ristorante Sotto Sotto, Moss Park Arena and Lift Gym, to give fans a genuine look at their everyday lives away from Scotiabank Arena.
"I just really wanted to give fans something cool to watch that they could relate to and show a more personal and real side to us," Matthews said. "A big part of hockey is having a great time with your teammates, working toward and sharing a common goal -- winning. You're in it together. With this, fans get a look into our lives off the ice, our friendship. We're always using our iPhone to take pics, shoot video in between games or on the road. I hope it makes them want to go shoot their own videos with their friends."
The ad is the latest in the Apple campaign that featured NHL players shooting video of their teammates on iPhones. They included Oliver Ekman-Larsson and Niklas Hjalmarsson of the Arizona Coyotes, Petr Mrazek and Justin Faulk of the Carolina Hurricanes, Alex Ovechkin and Nicklas Backstrom of the Washington Capitals, Connor McDavid, Leon Draisaitl, Darnell Nurse and Milan Lucic of the Edmonton Oilers, Colin White and Bobby Ryan of the Ottawa Senators, James van Riemsdyk of the Philadelphia Flyers, David Perron, Robert Thomas and Ryan O'Reilly of the St. Louis Blues, and Ryan McDonagh and Alex Killorn of the Tampa Bay Lightning.
The campaign is another element in the NHL's partnership with Apple. NHL teams have had iPads on the bench since 2017. During the 2019 NHL All-Star Weekend in San Jose, Matthews and Oilers forward Connor McDavid joined Commissioner Gary Bettman at The Apple Campus to talk about innovation, technology and sports to about 300 Apple employees.