Sidney Crosby and Nathan MacKinnon polled young players about how they'd make hockey more fun, then made some of those suggestions come to life in a new ad for Tim Hortons.
Watch: Youtube Video
In the ad titled "Ask a Timbit," the Pittsburgh Penguins captain and Colorado Avalanche forward sat around soliciting ideas from some of the players for ways youth hockey could be less serious.
"If you score a goal, maybe you get a donut?" suggested one player.
"Puppies!" screamed another.
"Puppies on the ice!" added one more.
They took those suggestions and made them happen, with a donut-shaped piñata. Then came a slew of puppies wearing hockey jerseys, taking the ice before snuggling up to Crosby and MacKinnon.
Anything to keep the kids having fun on the ice.