It has a way of whetting the appetite.
Every dish, dangle, and bar-down bullet a glimpse into the future and a sign - surely - of things to come.
"Can't lie," assistant general manager Brad Pascall said with a sly raise of the brow. "Those are the moments that make you smile and say, 'Wow.'
"We like it when guys flash their potential like that and really show what they're made of.
"But we also have to remember that from an organizational standpoint, that's only one piece of the puzzle.
When it comes to the Flames' annual prospect development camp, improvement - not appraisal - trumps all.
"It's really tough to 'evaluate' players in the middle of the summer, so we try not to," Pascall said of the camp, which runs July 3-7 at WinSport.
"The on-ice stuff is important in the way of systems, checking in on their individual progress and developing a set of goals for the rest of the summer - but we don't spend our time worrying about how they stack up against each other and establishing a ranking.
"This is an opportunity for them to shine, for them to show what they've improved on and where they're headed, so that when they come back in the fall, they're in the best possible position to succeed.
"As players, and as people."
The camp will feature 39 players, from four of the Flames' five recent 2019 draft picks to a collection of invitees the organization wants to get a closer look at.
Cail MacLean - head coach of the Flames' AHL affiliate, the Stockton Heat - will be running things during the on-ice portion of the camp, with Flames boss Bill Peters keeping a watchful eye on the proceedings and offering feedback to the prospects afterward.