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MONTREAL -- The 14th edition of the
#oneGOALtoASSIST RadioTéléDON
benefitting the Montreal Canadiens Children's Foundation will be held today.

This important fundraising event, which has helped raise more than $1.6 million since its very first edition, will be broadcast live from the Bell Centre on RDS, 98.5 FM and TSN 690.
Throughout the day, the team's broadcast partners will appeal to the generosity of their listeners by inviting them to make a pledge to support the Montreal Canadiens Children's Foundation in its important mission to encourage a healthy and physically active lifestyle among children from underprivileged backgrounds across Quebec. All three of their programming will feature interviews and reports on various organizations and programs supported by the Foundation, allowing the public to learn more about its actions.

Jerseys_RadioTeledon

Fans can already show their support for the cause by donating online at
onegoaltoassist.com
or by texting "HABS" to 45678 to make a $10 donation. From 4:30 p.m. until the end of the game between the Montreal Canadiens and the New York Rangers, Canadiens Alumni, spouses of current players and Quebec personalities will collect donations from the public over the phone. Supporters who donate $50 or more will automatically receive a souvenir photo of Nick Suzuki, Cole Caufield or Arber Xhekaj as a thank you. Interac Corp had already kickstarted this fundraising campaign last week by committing to match the first $10,000 in donations made by the public.
In support of the RadioTéléDON, Habs players will be wearing special prior to the game on Thursday. Designed by artist Benoit Tardif, these warmup jerseys will highlight the Foundation's programs and initiatives, which allow thousands of youth from low-income neighborhoods to discover the benefits of physical activity each year. In order to evoke camaraderie and team spirit, which are values embodied by the Foundation on a daily basis, nicknames of players will exceptionally appear on the back of these jerseys. Certain elements of the sweater will also pay homage to Montreal, where the Foundation was founded in 2000 and where nearly half of the
BLEU BLANC BOUGE rinks
have been built to this day. As a result, iconic local landmarks and symbols, such as the Olympic Stadium and Mount Royal, as well as a smoked meat sandwich and bagel, can be found on one of the shoulder patches. These collectible items are already up for auction at
radioteledon.bidandraise.com
and fans have until Tuesday, March 14 at 7:00 p.m. to place their bids.

Nicknames_Jersey

As part of this event, the Montreal Canadiens Children's Foundation will also hold a special raffle of its 50/50 Lottery, which is now offered online at
5050.canadiens.com
. In addition to a chance to win half of the jackpots, participants will be able to purchase additional $5 tickets to win a trip for two to New York to attend the Canadiens' game against the Islanders on April 12. The winning numbers for both of these raffles will be drawn at the start of the 3rd period and will be posted shortly after on the
Foundation's website
.
HOW TO DONATE:
ONLINE:
oneGOALtoASSIST.com
BY PHONE:
1-888-925-2133
BY TEXT MESSAGE:
Text "HABS" to 45678 to make a $10 donation
PHOTO PROMOTION:
About the Montreal Canadiens Children's Foundation
The Montreal Canadiens Children's Foundation encourages physical activity and the adoption of a healthy lifestyle among underprivileged youth aged 4 to 17 years old. Since its inception in 2000, the Foundation has invested close to $40 million to over 900 charitable endeavors from across the province of Quebec working towards the well-being of underprivileged children. The Foundation fulfills its mandate in two ways: first, through a unique flagship project - the BLEU BLANC BOUGE program - which consists of building and activating community refrigerated and multisport rinks; secondly, by providing financial support to non-profit organizations whose projects and programs enable children to adopt healthy lifestyles by being more active. For more information, visit
foundation.canadiens.com
.