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CBJ, Perry's Ice Cream announce multiyear partnership and custom flavor

The Official Ice Cream of the hockey club introduces 5th Line Crunch with portion of pint sales benefiting the Columbus Blue Jackets Foundation

by Blue Jackets Staff @BlueJacketsNHL / BlueJackets.com

The Columbus Blue Jackets and Perry's Ice Creamhave announced a new multiyear partnership that designates Perry's as the Official Ice Cream of the National Hockey League club. In a nod to the team's ardent fan base, Perry's created 5th Line Crunch, a custom flavor that is among four premium ice cream flavors available at Nationwide Arena. 

5th Line Crunch is a sea salt caramel ice cream enhanced with peanut butter swirls, peanuts and fudge-coated pretzels. 5th Line Crunch, along with Mint-Ting-A-Ling, Cookie Dough and Super Hero flavors, are sold in scoops at four Perry's Ice Cream locations within Nationwide Arena. Chocolate and Vanilla soft-serve custard is also available at Perry's stands. 

Outside of Nationwide Arena, pints of 5th Line Crunch will be sold at Ohio retailers including Speedway locations and a percentage of proceeds from every pint will benefit the Columbus Blue Jackets Foundation. Select scoop shops in Ohio will also carry the flavor. 

 "We're thrilled to have Perry's on board as the Official Ice Cream of the Columbus Blue Jackets and we look forward to broadening their expansion in the central Ohio market," said Ryan Shirk, Blue Jackets Vice President of Corporate Partnerships. "It is fantastic that Perry's wanted to establish an immediate connection to our team and our fans with the creation of a custom flavor that also results in a community benefit."  

"As newcomers to the central Ohio market, a key part of Perry's 'Good Stuff' vision is to invest and give back to the communities we do business in," said Robert Denning, president and CEO of Perry's Ice Cream. "Partnering with the Columbus Blue Jackets, creating a delicious new custom flavor, 5th Line Crunch, for the fans that directly supports the CBJ Foundation is mission aligned and we could not be more excited to be part of this fan base."

About Perry's Ice Cream
Perry's Ice Cream, founded in 1918 by H. Morton Perry, is a Great Lakes regional brand and Upstate New York's #1 ice cream choice. Perry's is a family-owned and operated fourth generation ice cream manufacturer and distributor. With over 400 employees, Perry's uses fresh milk and cream from local farms to proudly craft and slow-cook its ice cream for an exceptionally creamy texture and taste that consumers have fallen in love with for over 100 years. To learn more about Perry's Ice Cream or to shop online, visit PerrysIceCream.com

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