Effective and last updated: September 29, 2017
The Blue Jackets are committed to safeguarding the privacy and personal information of visitors to our website and users of our interactive products and services. However, you should be aware that there are numerous instances where customer behavior is tracked, your email address may be used and/or offered to third parties, you may be offered products or services or receive advertising, or your data becomes part of social media integration. Your entry into contests and/or promotions, enrollment in a Blue Jackets mailing list or completing a transaction may also trigger these efforts to communicate with you, solicit you or share your data with third parties.
1. Personal Information
2. Non-Personally Identifiable Information
The Blue Jackets may also gather and use your non-personally identifiable information. Generally, "non-personally identifiable information" means information that is collected through "traffic data" (i.e., information concerning use of the website that is not linked to a particular person) and may entail the use of "cookies", "IP addresses" or other numeric codes used to identify a computer or mobile device, monitor how a website is accessed or track your electronic behavior both while viewing the Blue Jackets website and after you leave that site.
3. Information You Provide
The Blue Jackets may ask for personal information about you when you register to use a service or when you order a product offered on our website. Certain information may be required (such as first and last name, email address, billing address, and credit card number) in order to provide that service or product to you. We also may ask you for information about your interests and other personal information so that both you and we can take advantage of the interactivity of the Internet.
4. Use of Information
Your personal information may be used for marketing and promotional purposes by the Blue Jackets and may be shared with our affiliates or third party companies that assist us. Your personal information may be used by our affiliates, third parties, and other companies to offer you promotions, products and services. In addition, the Blue Jackets may share your personal information with third parties that facilitate communications and transactions with you on our behalf as well as content providers, advertising providers, audience measurement companies, social networking services, and mobile location analytics providers. These third parties may include companies that help gather your information, communicate with you, or help deliver products or services to you, e.g., a shipping company or a company that furnishes prizes. We may also receive additional information from third parties and business partners, as well as receive information about you that is publicly or commercially available, and we may combine that with the information we have collected or received about you in other ways. Also, we receive information about you when you choose to connect with social networking services while using our Services as noted in Section 8 below.
Moreover, we will disclose personal information when we believe in good faith that such disclosures (a) are necessary to comply with law, e.g., to respond to a court order or subpoena, or (b) will help to: (i) enforce the applicable Terms of Service for this web platform; (ii) enforce contests, sweepstakes, promotions, and/or game rules; (iii) protect a user's safety or security, including the safety and security of property that belongs to a user; and/or (iv) protect our safety and security and the safety and security of our websites, our affiliates and/or third parties, including the safety and security of property that belongs to us, our affiliates or third parties.
You may opt out of receiving promotional email communications from the Blue Jacks by clicking the "unsubscribe" link contained in the promotional email. You may also opt out of receiving future SMS or MMS text messages from the Blue Jackets by replying "STOP" to any such text message.
5. No Collection of Information from Children
We do not and will not knowingly collect any personal information on our website from users who are under the age of 13 without parental consent.
6. Regarding IP Addresses
The Blue Jackets collect IP addresses for the purposes of system administration and to report aggregate information to our advertisers. An IP address is a number that's automatically assigned to your computer or device whenever you are connected to the Internet. Web servers automatically identify your computer or device by its IP address. When users request pages from bluejackets.nhl.com, our servers log the users' IP addresses. We may use IP addresses to identify a user when we believe that it is necessary to (a) enforce compliance with our rules or the applicable Terms of Service, (b) to protect our service, website customers or others, or (c) to comply with law.
7. Cookies and Tracking Policy
A cookie also lets the computer remember that you've registered, which allows us to speed up your future activities at our website. Similarly, bluejackets.nhl.com may use a temporary cookie to track which products you've chosen to purchase. Letting it do the record keeping saves you the trouble of entering information over and over again during a single visit. If you decline this cookie, you may have difficulty ordering your selections.
Other forms of online tracking devices that may be used on the Blue Jackets website may include "web beacons" (code-based tracking) and "pixel trackers" (graphic-based tracking). Cookies and these other trackers may be used to track customer behavior and/or for reporting and/or analysis, to manage your account, to send you advertising, to expose you to certain social media sites and/or to track your online behavior after you leave the Blue Jackets website.
8. Third Parties That Provide Content, Advertising, or Functionality
Some content, advertising, and other functionality on our website may be managed and provided on our website by third parties that are not affiliated with us. Such third parties include, for example:
Note that some of these companies participate in industry-developed programs designed to provide consumers with choices about whether to receive targeted ads. To learn more and to opt out of such targeted advertising from participating companies, please visit the websites of the Network Advertising Initiative, Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.
9. Links to Other Websites
10. Security Policy
We attempt to exercise great care in providing secure transmission of your personally identifiable information. Please be aware though, that, despite our efforts, no security measures are perfect or impenetrable. Please bear in mind that whenever you give out personal information online, e.g., via message boards or chat rooms, that information can be collected and used by people you don't know. While the Blue Jackets strive to properly handle our users' personal information, we cannot guarantee the security of any information you disclose online, and you do so at your own risk.
11. Information Gathered Offline
From time to time, you might provide the Blue Jackets with personally identifiable information by telephone, mail or other means in order to obtain a product or service. For example, we may use this information to send you promotional materials, and we may share this information with our affiliated businesses and other companies, who may also send you promotional materials. We also may use this information for other reasons, e.g., to process orders requested by you or respond if you contacted us.
12. National Hockey League and Major League Baseball Advanced Media
Effective September 2016, the Blue Jackets' website will reside on a platform controlled via an agreement between the National Hockey League ("NHL") and Major League Baseball Advanced Media ("MLBAM"). Accordingly, you are advised that the Blue Jackets' website will track customer behavior for reporting and analysis, require "sign in" to utilize certain NHL services, be subject to certain account management tools, track user behavior using tracking pixels or other technologies, offer video and display advertising and at times be integrated with social media and track your behavior after you leave the Blue Jackets' website.
None of NHL ICE, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises B.V., the National Hockey League or Major League Baseball Advanced Media, or their other member clubs, nor any of their respective officers, directors, governors, owners, other officials, partners, partnerships, principals, employees, affiliates and other related entities, servants, agents, representatives, successors and assigns, have any control of, or responsibility or liability for, our use, disclosure, storage or transmission of any information collected through our websites.