FRISCO, Texas -- The Dallas Stars announced today that they are expanding their relationship with machine learning leader Recentive Analytics to include solutions covering fan, ticketing and media analytics -- expanding on a partnership that began in 2017 focused on attendance and fan engagement initiatives.
Recentive's proprietary machine learning platforms provide predictive intelligence across a dynamic sports landscape. The technology empowers the Stars to focus on data-driven decision making and best engaging with their fans.
"Recentive Analytics' host of services have really become integral to our fan engagement approach," said Matt Bowman, Stars Executive Vice President and Chief Revenue Officer. "We're looking forward to taking the next step with their capabilities in television. We are confident Recentive Analytics will help us better understand and enhance our reach on our local broadcasts."
"We're excited to expand our relationship with the Dallas Stars and enable them to leverage more of our machine learning technology to best serve Dallas Stars fans," said Andy Tabrizi, Recentive CEO. "Matt and the rest of the Stars organization are focused on driving the best experiences for Stars' fans and we're honored to help them do just that."