The Dallas Stars earned the highest score among sports franchises in the Dallas/Fort Worth Metroplex in J.D. Power 2017 Fan Experience Study which was released today by J.D. Power.
"It is a tremendous honor to be recognized by J.D. Power for providing one of the best fan experiences in professional sports," Dallas Stars President and CEO Jim Lites said. "For the last 25 years, we've tirelessly worked to build the best fan experience in the Dallas/Fort Worth Metroplex. We are continually striving to find more opportunities to make the Dallas Stars game day experience even better while providing our loyal fan base a quality product on and off the ice."
Fan satisfaction for the Fan Experience Survey is evaluated across seven factors (in order of importance): seating area and game experience; security and ushers; leaving the game; arriving at the game; food and beverage; ticket purchase; and souvenirs and merchandise. Satisfaction is measured on a 1,000-point scale. Additional factors that are measured but not included in the official ranking are loyalty and future intentions; team performance (onfield); and team image.
From the 2017 J.D. Power Fan Experience Study: "The Stars at night are big and bright: The Stars (806) gets high performances in ticketing (824), arrival to the stadium (798), food and beverage (751), and leaving the stadium (773) to score at the top in the Dallas/Fort Worth market."
The study measures fan satisfaction with their overall experience at major pro sporting events. In last year's inaugural study, only teams in the nation's four largest markets-New York, Los Angeles, Chicago and Houston-were evaluated. This year, Bay Area, Boston, Dallas/Fort Worth, Denver, Philadelphia, South Florida and Washington, D.C. have been added, while Los Angeles has been expanded to include all of Southern California.
For more information about the J.D. Power 2017 Fan Experience Study, please visit: http://www.jdpower.com/press-releases/2017-jd-power-fan-experience-study
About J.D. Power
J.D. Power is a marketing, consumer intelligence, and data and analytics company that helps its clients measure, understand, and improve the key performance metrics that drive their growth and profitability. J.D. Power's industry benchmarks, unique data and analytics platform and reputation for independence and credibility has established the company as one of the world's most well-known and trusted providers of Voice of the Customer insights. Established in 1968, J.D. Power is headquartered in Costa Mesa, California, and has offices in North/South America, Asia Pacific, and Europe. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com.