TORONTO --Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17-Oct. 1 at Air Canada Centre in Toronto. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around the world.
This new lineup of corporate partners joins previously announced partners adidas, Air Canada, Canadian Tire Corporation, Honda, Molson Coors, PepsiCo, Rogers Communications, Scotiabank, Tim Hortons and Visa. Additional corporate partners, including sponsor support outside North America, will be announced in the coming weeks.
World Cup of Hockey corporate partner roster expands
Additional premier brands join robust lineup for global event, set for Sept. 17-Oct. 1 in Toronto
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