The beach
The NHL thought about using a dunk tank on the ice at the Skills competition in St. Louis in 2020. Mayer said there were controversial figures in and around hockey the League thought people might want to see dunked. Call it the NHL's version of a dunk contest.
The idea was shelved, but it resurfaced when the NHL brainstormed for South Florida. It would go perfectly outdoors with the sun, water and sand. The only question was how to make it different from the Honda NHL Accuracy Shooting in the arena.
The NHL put the Enterprise NHL Splash Shot in the middle of the 2023 Truly Hard Seltzer NHL All-Star Beach Festival, an event full of activities for fans right on the sand of Fort Lauderdale Beach Park.
The League built a small synthetic rink surrounded by stands. Along one side, with the Atlantic Ocean in the background, two lifeguard benches sat above dunk tanks that were 5 feet deep.
"Listen," Mayer said with a smile, "I have to admit I'm not sure everybody knew when they got here how deep the tanks were."
Flanking each dunk tank was an NHL logo and six foam surfboards, which were designed to fall backward when struck by pucks.
The idea was that the players would wear hockey gloves, use hockey sticks and shoot hockey pucks. They'd hit each of the six surfboards, then hit the NHL logo to dunk their opponents. Four pairs would compete in a preliminary round to see who could do it the fastest, and two would face off in the final.
Once again, the NHL was taking a risk.
"If this is a rainy week, this is a disaster," Mayer said. "But it was worth the risk, and it's worth being outside."
It paid off. It was 80 degrees and sunny, and the stands were jammed with about 1,600 fans in everything from hockey jerseys to swimsuits when the players filmed the event Thursday afternoon wearing T-shirts, shorts and swimsuits themselves.
Pittsburgh Penguins center Sidney Crosby paired with Colorado Avalanche center Nathan MacKinnon, his close friend from the same hometown of Cole Harbour, Nova Scotia. Mayer said it was Crosby's idea.
New York Rangers goalie Igor Shesterkin paired with his teammate, defenseman Adam Fox. Mayer said Shesterkin wanted to do it even though he was a goalie.
Avalanche forward Mikko Rantanen and defenseman Cale Makar teamed up as Stanley Cup champions, and the Tkachuk brothers teamed up too.
On the golf course, the NHL put pucks in buckets from the driving range. On the beach, it put pucks in pails that kids normally use to build sandcastles.
First, Fox dunked Matthew Tkachuk in 26 seconds, which meant Brady Tkachuk had that amount of time to dunk Shesterkin before an air horn blew. He failed to do it, but Shesterkin jumped into the dunk tank, anyway.
Next, Rantanen dunked Crosby in 25 seconds. MacKinnon failed to dunk Makar in time, but like Shesterkin, Makar jumped into the tank, anyway too.
Not everything went according to plan.
The surfboards on the right side didn't fall as easily as the ones on the left, probably because the breeze off the water held them up. (The dunk tanks might have blocked the breeze on the left.)
In the final, Makar went first on the right, but because of the issue with the surfboards, the NHL decided to have him redo it on the left. The fans watching on ESPN and in the arena would be none the wiser, and the visuals were everything the NHL could have wanted.
"We made some adjustments," Mayer said. "… The beauty of editing makes me feel that this is going to look amazing on television. It'll look fantastic."
Makar ended up dunking Fox in 18 seconds on the left side. Barefoot, with no gloves, using a goalie stick, Shesterkin failed to dunk Rantanen in time. He hit five surfboards before the air horn sounded. That meant Rantanen and Makar were the winners.
The crowd wanted to see Rantanen hit the water, though.
"Dunk him!" the fans chanted.
Shesterkin knocked down the last board and hit the NHL logo, and Rantanen celebrated with a splash.
"It was fun," Makar said. "It was unique. We were all getting laughs out of it, so as long as the fans were happy, we're happy."
It was imperfect, yet perfectly fine.
"Overall, what I loved more than anything, the guys just loved it -- loved it," Mayer said. "… They were so cool, so into it. Their personalities, they were just trash-talking. Sidney Crosby goes in the dunk tank and laughs about it? Like, those are things that we don't normally see. For all those reasons, [it was a] complete success, and it was just a lot of fun."