Moller graduated from the European Sports Business School in Valencia, Spain, with a master's degree in Strategic Design and Innovation and International Sports Management. She founded Dale Vuelta and named it after "Dale la Vuelta," which means "Turn it around" in Spanish.
Her presence at the NHL proved to be impeccable timing; six women were hired or promoted to assistant general manager of an NHL team since January and more than 100 are working in various roles this season, the 10th anniversary of the GSMP and 50 years since Title IX gave women equal opportunity in education and sports across the United States.
The NHL released its inaugural Diversity & Inclusion Report on Oct. 20, a document detailing accelerated efforts in recent years and a demographic study of the workforce at NHL and club levels.
Revelations included the NHL growing its female fan base in the United States by 4.9 million (30 percent); that four out of 10 United States-based NHL fans are women and that female cable TV viewership on ESPN and TNT rose 61 percent last season, when the American Hockey League's roster of on-ice officials included 10 women for the first time.
There's a lot more work ahead. Step One is what NHL executive vice president, social impact, growth initiatives and legislative affairs Kim Davis called a stake in the ground.
"There's an important part of the conversation that goes beyond girls and it's also having women in positions of power," Moller said. "And I believe that as long as we care to empower the whole parts of the puzzle it's going to be easier. It's not just about the girls having a chance of playing, it's also having the right people to work with them.
"It's also having women in decision-making spots that can actually help make sport not only more available for girls but more inclusive and more diverse and more accessible to people."