Pino loved the design and proudly showed it off on the red carpet.
"I thought it was awesome," she said. "What I design with is a lot of sustainable fabrics, and being that it's a reclaimed item … but on the other side it was a super-cool little clutch that definitely I think a lot of hockey moms and hockey girlfriends or wives would like to have."
Hoening is working with Pino on expanding the line of clutches, plus other hockey-related items. All of it will continue to use reclaimed sticks.
"Using as many hockey sticks as I can get my hands on in my art work is my driving force right now," Hoening said. "Every rink I go to with both of my kids I immediately go to the desk or the Zamboni driver and say, 'Hey, you guys got any sticks you don't want?' They'll say yes, they'll say no, they'll say they're out back in the dumpster. And I will load my car up with as many sticks as I can get my hands on."
NHL.com independent correspondents Louie Korac and Craig Merz contributed to this report