New York Islanders and Affina Partner to Launch New Loyalty Program Powered by CrowdPlay Platform

The New York Islanders, in partnership with Affina (parent company of CrowdPlay), today announced the recent launch of Isles Rewards, a new loyalty platform designed to reward fans for their engagement and passion—every day of the year. The program is currently available exclusively for Islanders Season Ticket Members, with plans to expand access to the broader fanbase.

This new loyalty platform represents a major investment in fan experience innovation, giving Islanders fans the ability to earn points for attending games, engaging with team content, participating in challenges, and more. The program is fully implemented and seamlessly integrated into the Islanders and UBS Arena mobile app, where fans can redeem points in a dynamic rewards marketplace featuring official merchandise, VIP experiences, autographed items, and much more.

“Season Ticket Members are the core of Isles Nation, and we’re proud to bring them into this new loyalty experience first,” said Kirk King, Senior Vice President, Ticket Sales and Service for the New York Islanders. “With CrowdPlay driving the technology and supporting the rollout through their managed service model, we’re able to seamlessly launch a loyalty program that helps us focus on creating deeper connections with our passionate fans.”

Following the Season Ticker Member launch, the Islanders plan to expand access to all fans through a phased rollout. Whether at UBS Arena, on the road, or watching from home, all Islanders fans will soon be able to earn rewards for how they support the team every day.

“The Islanders have one of the most loyal fanbases in sports,” added Andrew Pizzi, CEO of Affina. “This launch sets the foundation for a long-term engagement ecosystem, one that delivers daily value to fans while opening new doors for team partners and sponsors. We’re thrilled to help bring this vision to life.”

The new loyalty platform is fully integrated with key touchpoints across the Islanders’ digital ecosystem—including ticketing, in-arena concessions, partner activations through interactive placements and card-linked offers, and the team’s official mobile app—making it easier than ever for fans to earn and redeem rewards in real time. By connecting these experiences, the Islanders are creating a unified fan journey that extends well beyond game day.

The Islanders join a growing list of professional teams utilizing Affina’s CrowdPlay platform to make next-generation loyalty a core pillar of their fan engagement strategy. The organization is helping shape how loyalty, data, and personalization come together to drive deeper relationships, stronger brand affinity, and long-term value for both fans and partners.

Affina’s innovative managed service model ensures each team receives tailored strategic support and end-to-end operational coverage—removing the burden of launching and managing a loyalty experience while delivering measurable impact from day one.