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Over $42,000 raised at the Red vs White game

Great results for the Montreal Canadiens children's foundation and the Jumpstart Foundation

by Montreal Canadiens @canadiensMTL /


MONTREAL (September 28, 2016) -The Montreal Canadiens Children's Foundation is proud to announce that over $42,000 were raised to help children in need through this year's Canadian Tire Red vs White intrasquad game at the Bell Centre. An annual event, the game raises funds by requesting a minimum $5 donation at participating Canadian Tire stores throughout Quebec, in exchange for a voucher, valid for two game tickets. 

All proceeds from this event will go to the Canadian Tire BLEU BLANC BOUGE in Action program, an initiative that enables underprivileged kids to be more active through skating lessons. This support is part of a major five-year partnership between the Montreal Canadiens Children's Foundation and Jumpstart Foundation. Since 2014, Canadian Tire and the Jumpstart Foundation have acted as the main presenters for the BLEU BLANC BOUGE Program, which represents an annual financial contribution of $230,000. The first phase of this program is the construction of refrigerated multipurpose community outdoor rinks in underprivileged communities in Montreal and throughout Quebec. Scheduled to open in winter 2017, the eighth BLEU BLANC BOUGE rink has been under construction since August at Alfred-Élie-Dufresne Park in the City of Sherbrooke. 

About the Montreal Canadiens Children's Foundation
The Montreal Canadiens Children's Foundation is determined to provide a better and healthier future for children in need. Since its inception in August 2000, the Foundation has donated over $20 million to 697 charitable endeavors throughout the province of Quebec working for the well-being of underprivileged children. 

The Foundation fulfills its mandate in two ways: first, through a unique flagship project - the BLEU BLANC BOUGE program - which consists of building community refrigerated and multisport rinks; secondly by providing financial support to organizations whose projects and programs enable children to adopt healthy lifestyles by being more active and eating better.

About Canadian Tire Jumpstart 
Canadian Tire Jumpstart Charities is a national charity dedicated to providing kids from low-income families with the opportunity to experience the benefits of organized sports and physical activities. With an extensive, national network of more than 300 local chapters, Jumpstart helps kids in communities across Canada by assisting with the costs associated with registration, equipment and/or transportation. Supported by the Government of Canada through Sport Canada and the Canadian Tire Family of Companies, which includes Canadian Tire, PartSource, Gas+, Sport Chek, Atmosphere, National Sports, Sports Experts, Mark's and Canadian Tire Financial Services, Jumpstart has enabled more than one million Canadian kids and counting to get in the game since 2005.

Follow Jumpstart on Twitter and Facebook to learn about how the charity is giving kids across Canada a sporting chance

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