ST. LOUIS - Located just six miles from Enterprise Center, Adam's Smokehouse is welcoming Canadiens fans with open arms during NHL All-Star Weekend.
If you're hungry for some serious St. Louis barbeque and you show up wearing Habs gear, you'll receive 15% off your order. Sounds like a pretty good deal, right?
Owner Mike Ireland just happens to be a Montrealer. He was born in LaSalle and grew up in Verdun.
Ireland, 42, relocated to St. Louis nine years ago to learn the tricks of the barbeque trade from his father-in-law before eventually opening up his own shop.
"It was named after a young man who passed away at a young age, Adam Gaffney. When I first moved to St. Louis, he was my brother-in-law's best friend and we connected right away because of our love for hockey," explained Ireland. "He ended up passing away in 2012 at the age of 25, right when I was trying to get this place going."
Ireland is keeping Gaffney's memory alive through his restaurant, which serves up plenty of tasty treats.
He's especially proud of his ribs, though.
"My ribs include a dry rub. When it comes off the smoker, I have an apple-butter glaze that I paint right on top. I actually have a roofing torch and I blow torch it in there to caramelize it. My ribs are probably the top menu item here," said Ireland, before expanding upon a few other menu options. "I smoke everything here. We've also got chicken, turkey, brisket and pork, all the staples in a barbeque restaurant."
Safe to say you'll never go hungry at Adam's Smokehouse.
We suggest you give the "Rocket Platter" a try! Named after the legendary Maurice "Rocket" Richard, it features a full slab of ribs, three sandwiches and four sides for $49.99.
Ireland's a huge fan. He even gave his son, Logan, the middle name "Rocket" in Richard's honor.
"What Richard went through to get to where he was in hockey, that's determination. I don't think anyone had more determination to be the best hockey player there is," praised Ireland. "He endured so much. I've got all the respect in the world for that man."
Ireland follows his beloved Canadiens closely courtesy of NHL LIVE, and a small pennant in his restaurant shows his unwavering support for the club.
And he enjoys talking hockey with his guests whenever the opportunity presents itself.
"Any chance I have, I'll always bring up the Habs to my customers. They know how I feel about my hockey team," concluded Ireland. "It's the greatest team of all. You can't get any better than the Canadiens."
Click here to visit the official Adam's Smokehouse website.
The restaurant is located at 2819 Watson Road, and can be reached at (314) 875-9890.