BOSTON -The Bruins announced today, April 11, the team's plan to unveil a variety of initiatives celebrating the 2018 Boston Bruins Playoffs presented by JetBlue, leading in to the team's first round series against the Toronto Maple Leafs. Fan-centric initiatives include the in-arena passing of the Fan Banner to kick off each home playoff game, Bruins playoff rally towels (courtesy of AT&T, Arbella, and PC Connection) and AT&T Flash Ticket Giveaways. Fans will also have the chance to win two round-trip flights throughout the course of the Playoffs by participating in JetBlue On the Fly by submitting their questions to Bruins players on Twitter using #OnTheFly.
Bruins Announce Series of Playoff Initiatives
In tandem with the 2018 postseason, the B's organization will also be hosting the Beard-A-Thon presented by New England Fat Loss, where fans are invited to "Grow One for the Team" by growing a playoff beard to raise money for the Boston Bruins Foundation.
Several team partners will also give back to B's fans by hosting postseason sweepstakes to win game tickets on Bruins social channels throughout the Playoffs, including TD Bank, Sullivan Tire, Absolut, Ticketmaster, Bimbo, and JetBlue. Fans can visit
BostonBruins.com/fans
to learn more.
The Boston Bruins and the City of Boston, in conjunction with Mayor Martin J. Walsh, are celebrating the Boston Bruins Playoffs by installing light pole banners on the streets surrounding TD Garden, including Causeway Street and the Charlestown Bridge.
Fans can gear up for the Playoffs at the ProShop on Level 2 of TD Garden. In addition to authentic B's jerseys, hats and apparel, the ProShop is carrying playoff items including the official Adidas Bruins Stanley Cup Playoffs hat, Boston's Team Since 1924 t-shirts and playoff matchup pucks. For more information on store hours or to shop online visit,
BostonProShop.com
.
More information on the initiatives of the Boston Bruins Playoffs presented by JetBlue can be found below:
In Our Blood
Shortly after the Bruins clinched a playoff berth this year, the team released an extension of last season's brand campaign, "In Our Blood," with a focus on the "Diehards" - the Bruins avid and loyal fan base. The first spot celebrates the different types of Diehards from the Comfortable Commentator to the Faithful. The second spot, titled "Listen to No One," features the young talent of this Bruins team over a radio broadcast of Michael Felgerfrom earlier in the season calling the team too young and predicting their season was over. The creative was developed in partnership with Boston-based advertising agency MMB. Throughout the Boston Bruins Playoffs presented by JetBlue, more In Our Blood "Diehard" videos and content will roll out encouraging fans to join the conversation and add their own Diehard photos on social using #InOurBlood for a chance to win Bruins tickets and prizes.
Fan Banner
The giant Bruins flag has been traditionally passed by fans before all Bruins playoff games since 2009. In past seasons, inspirational figures including Bruins legends, first responders, individuals affected by the 2013 Boston Marathon bombing and others have served as honorary captains to start the banner's trip around TD Garden's Loge section. This season the honor will go to various Boston Champions who are deeply connected to the city and the greater New England community.
Boston Bruins Playoff Rally Towels
All fans attending Bruins Playoffs games at TD Garden will receive a customary gold playoff rally towel. Round 1 towels are courtesy of AT&T, Arbella, and PC Connection.
Bruins Beard-A-Thon
Fans are invited to 'Grow One for the Team' by growing a playoff beard to raise money for the Boston Bruins Foundation during this year's playoff run. Participants in the Bruins Beard-A-Thon presented by New England Fat Loss will have the chance to win tickets to upcoming playoff games, autographed items, and more. The earlier you sign up, the more chances fans have to win.
To participate or donate, please follow the steps below.
1. Head over to
Beardathon.com/Bruins
to sign up for the Bruins Beard-A-Thon presented by New England Weight Loss team today.
2. Share your goal with friends and family so they can donate to the cause.
3. Document your progress throughout the Playoffs through links on your profile page.
4. Show that you grew the biggest beard and win.
To learn more visit
BostonBruins.com/BeardAThon
.
JetBlue On the Fly
Throughout the Playoffs, JetBlue, the official airline of the Boston Bruins, is giving fans on Twitter the chance to ask a question directly to a Bruins player for the chance to win two roundtrip flights. Fans can submit their questions using #OnTheFly and each day the Bruins will post a video of that day's question and answer on
BostonBruins.com
and across the Bruins social media channels.
AT&T Flash Ticket Giveaways
Throughout the Playoffs, AT&T will be giving away tickets to playoff games at their store locations in the greater Boston area. Fans can stay connected to the Bruins on Twitter at @NHLBruins to learn when and where tickets will be given away prior to playoff home games at TD Garden.
Spirit Days presented by Xfinity
The Boston Bruins and Xfinity will be visiting several elementary and middle schools in Boston to get kids excited about upcoming playoff games. The Bruins promo team and Blades will host relay races, playoff trivia, and other games at each school. The schedule is as follows:
Wednesday, April 11
Where: Beachmont School (15 Everard Street, Revere, MA)
Time: 9:45am-10:30am
Wednesday, April 11
Where: Roosevelt School (95 Needham Road, Hyde Park, MA)
Time: 2pm-3pm
Thursday, April 12
Where: Garfield School (176 Garfield Ave, Revere, MA)
Time: 9:30am-10:30am
Star Market Broadcast Studio
98.5 The Sports Hub will be broadcasting live from the Star Market Broadcast Studio at TD Garden prior to all home Playoff games. Fans can tune in for the chance to win a ProShop Playoff Prize Pack courtesy of Star Market.
