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Stars announce naming rights agreement for StarCenters

The multi-year deal gives Children's Health naming rights to StarCenters throughout the Dallas/Fort Worth Metroplex

by Press Release @DallasStars /

FRISCO, Texas -- The Dallas Stars today announced a multi-year agreement that will give Children's Health (SM) naming rights to StarCenters throughout the Dallas/Fort Worth Metroplex. In addition to the naming rights, Children's Health will also be the Official Pediatric and Pediatric Orthopedic Care Provider of the Dallas Stars.

"Since the Stars moved to the Lone Star State in 1993, the organization has made it a priority to promote a lifestyle of health and well-being through the game of hockey," Dallas Stars CEO Jim Lites said. "Choosing Children's Health for the naming rights for our StarCenter system will align our brand to promote youth health, wellness and active lifestyles. Through the new agreement, the Stars will have the opportunity to give back to the community by providing Children's Health patients and their families with one-of-a-kind experiences, and help showcase the impact Children's Health makes on the lives of their patients."

Along with the branding of the StarCenters, the Dallas Stars and Children's Health will create the Children's Health Champion Kid. Through this new initiative, a Children's Health patient will receive tickets to a Dallas Stars home game, be invited to attend practice at the club's practice facility, receive a VIP Experience, Stars merchandise, and the opportunity for a meet and greet with Stars players and coaches.

The Dallas Stars were one of the first teams in the NHL to form agreements with communities to create public skating facilities, a trend which has been replicated by many teams in the League because of the success of the StarCenter system. The agreement includes prominent signage and branding for the Children's Health brand on the exterior of StarCenters and a highly-visible presence inside the facilities, including in-ice logos and dasherboard logos around the ice surface. The StarCenter system of rinks include:

  • Children's Health StarCenter Euless (1400 S. Pipeline Rd, Euless, TX 76040)

  • Children's Health StarCenter Farmers Branch (12700 N. Stemmons Frwy, Farmers Branch, TX 75234)

  • Children's Health StarCenter Mansfield (1715 E. Broad St., Mansfield, TX 76063)

  • Children's Health StarCenter McKinney (6993 Stars Ave., McKinney, TX 75070)

  • Children's Health StarCenter Plano (4020 W. Plano Pky., Plano, TX 75093)

  • Children's Health StarCenter Richardson (522 Centennial Blvd., Richardson, TX 75081)

  • Children's Health StarCenter Valley Ranch (211 Cowboys Pky., Irving, TX 75063)

For more information about the Children's Health StarCenters, please visit

About the StarCenter system

The Stars have come a long way since moving to Dallas in 1993. When the team first set foot in Texas, there were five total sheets of ice in the area (two of which were at shopping malls and didn't host hockey). At that time, there were no high school or travel hockey teams, while only 200 local children were playing the sport and just 225 adults playing in recreational leagues. As of the Summer of 2018, there were more than 13,000 North Texas kids and nearly 8,000 adults skating and playing recreational hockey on over 20 sheets of ice in the area, including more than 40 high school hockey teams participating in the Stars-run AT&T Metroplex High School Hockey League.

With all the success the Stars have had growing the game and working with USA Hockey & TAHA, it's no surprise that the Lone Star State is beginning to produce world-class hockey talent. Since 2005, 14 native Texans have been drafted into the National Hockey League, including eight who hail directly from the Metroplex (Dallas, Plano, Coppell, Arlington and Lewisville). Ten of those players have been selected since 2008, making Texas a top-15 producer of American NHL draftees in that span. In the summer of 2013, Plano native Seth Jones was selected fourth overall in the NHL Draft by the Nashville Predators, the highest a native Texan has ever been selected.

The Dallas Stars continue to play a crucial role in the grass roots development of the sport in Texas through Rookies, a four-week, try-hockey-for-free program, and Fitness Stars, a physical education program dedicated to reinforcing the importance of a healthy lifestyle through clean eating and unique physical activities. Through these programs, kids will be introduced to the sport of hockey and invited to be part of the Dallas Stars' family for the rest of their lives.

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