Variable Pricing

What This Means for You

Our Sharks365 Membership tickets are assigned a pricing tier, which is based on multiple factors including opponents, day of the week, time of season, promotional giveaway, and more. Subsequently, members will now see a total of five (5) different ticket prices within each membership, each of which is reflective of the game tier A+, A, B, C, and D.

While the per-game price will vary throughout the course of the season, there is absolutely no impact on the total cost of your Sharks365 Membership or to the value of your contract if you are on a multi-year membership.

Why did the Sharks move to variable pricing?

Variable pricing was implemented to immediately and effectively address Sharks365 member concerns and challenges associated with the resale value of their season tickets. While we can’t guarantee any resale outcomes, we certainly anticipate our Sharks365 members’ ability to resell tickets that they cannot use to improve now that each regular home game is within a pricing tier that is better reflective of its primary ticket cost and resale value.

Can I still do a 1-for-1 exchange?

Absolutely! Ticket exchanges within the same tier and within the same price code will be a “1-for-1" exchange, meaning the net total of the transaction will be $0.

How does this impact my ability to resell tickets?

While there is never a guarantee of tickets being purchased on the resale market, having the value of your season tickets more accurately reflected AND at the lowest available price, we expect that the likelihood of Sharks365 member tickets listed for sale being purchased.

Will variable pricing impact the price for which I can list my tickets?

The answer is yes – and no. As in prior seasons, Sharks365 Members can post their tickets for resale up to 20% below the ticket price of the game selected for resale. So, while there is no change in the percentage below the face value of the ticket, the actual dollar value of the ticket will vary by price tier.

As an example, if your member rate for an A+ game is $150.00, the minimum list price will be $120.00 whereas your member rate for a D-tiered game could be $125 and would therefore require a minimum list price of $100.00.

As a reminder, there is no price ceiling, which means there are no restrictions related to a maximum price at which you can list your tickets.

If I want to purchase additional tickets to a game(s), is my exclusive member rate based on the game’s pricing tier?

Yes it is! And, because Sharks365 members have exclusive access to the member rate, you can always be assured that regardless of seat location and/or game tier, you will always receive the best price on tickets purchased through Account Manager or your personal Membership Services Account Executive.

What if there is a price difference between the games I want to exchange into and the games I cannot attend?

If your ticket exchange results in a credit balance, e.g., the cost of the tickets to the game(s) you cannot attend is greater than the cost of the tickets to the game(s) you want to exchange into, the difference in price will be issued to you as account credit. Account credit can then be applied toward seat upgrades, additional individual game tickets, group tickets, and/or single game suite licenses for any 2025-26 regular season home game.

If your ticket exchange results in a balance due, e.g., the cost of the tickets to the game(s) you cannot attend is lower than the cost of the tickets to the game(s) you want to exchange into, you will only need to select and apply your preferred method of payment at checkout. Accepted methods of payment include account credit and major debit or credit cards.

How can I view the value associated for each game within the assigned tiers?

Start by first logging into Account Manager. Once signed in, click on ‘Invoice’. Select the 2025-26 Sharks365 Invoice. In the top right corner of the page, there will be options to generate a PDF via print or have an automated email generated.