Sharks to host 10th annual Los Tiburones Game on Saturday, October 31 at SAP Center at San Jose

The San Jose Sharks (@SanJoseSharks) will celebrate the 10th Annual Los Tiburones Game on Saturday, October 31 at 1 p.m., when the Sharks host the Ottawa Senators at SAP Center at San Jose (@SAPCenter). The milestone continues the organization's longstanding commitment to engaging and uplifting the Bay Area's vibrant Hispanic community through authentic cultural celebrations, community partnerships and year-round outreach.

Over the past decade, Los Tiburones has grown from a single theme night into a meaningful platform that celebrates Hispanic culture while creating welcoming entry points to the game of hockey for new and longtime fans alike. Through community events, Spanish-language content, educational initiatives and partnerships with local leaders and organizations, the Sharks continue to deepen their connection with one of the region's largest and most influential communities. 

"Ten years of Los Tiburones reflects our commitment to building meaningful relationships with the Hispanic community throughout the Bay Area," said Liz Mireles, Vice President, People & Culture for Sharks Sports & Entertainment. "This celebration is about honoring culture, creating inclusive experiences and ensuring that every fan can see themselves reflected in our organization." 

The Los Tiburones game will feature a wide range of activations designed in collaboration with Hispanic artists, performers, businesses, and partners throughout the Bay Area including: 

GAME DAY HIGHLIGHTS 

• Sugar Skull Giveaway – Every fan in attendance will receive a limited-edition Los Tiburones Sugar Skull

• Breakaway Bay Pregame Celebration - Fans are encouraged to arrive early for a special Los Tiburones-themed pregame party in Breakaway Bay featuring: 

• Live DJ entertainment 

• Local food truck offerings 

• Traditional Ballet Folklórico performances 

• Concourse Activations - Throughout the arena, fans can engage with Hispanic-owned businesses, community organizations and cultural partners through a variety of activations, including: 

• Community partner and vendor marketplace 

• Family-friendly craft station 

• Community Ofrenda honoring cultural traditions 

• Merchandise – Exclusive Los Tiburones merchandise, including hats, shirts, and pucks, and a limited-edition hoodie, t-shirt and commemorative puck will be available at the Sharks Pro Shop.  

• Fans can also purchase a special ticket package promotion featuring an exclusive Los Tiburones hat.

• Fans will experience Los Tiburones branding throughout SAP Center, including scoreboard graphics, merchandise, and specialty logos that reflect the vibrancy of the celebration.  

• The Shark Tank experience will also feature specialty food and beverage offerings inspired by Hispanic culinary traditions, including Arteaga's Market and Mr. Shrimp, showcasing fan-favorites ranging from tacos and burritos to quesabirria and ceviche. Additional creations, including beef barbacoa and chicken tinga chilaquiles, will be featured throughout the game.

CULTURAL PERFORMANCES & ENTERTAINMENT  

• The Los Tiburones celebration will be integrated throughout the day's game presentation, including: 
• Television personality Ruby Lopez serving as a featured in-arena host 
• Bilingual game presentation in both English and Spanish 
• Music programming highlighting Latin artists and genres 
• Live mariachi performances 
• Special pregame anthem performance by Helen Garcia

COMMUNITY PARTNERSHIPS & RECOGNITION  

• Jersey Auction – Proceeds from the in-game jersey auction will benefit the Hispanic Foundation of Silicon Valley. 

• Featured Artist - The Sharks will once again collaborate with a local artist whose original design work will help shape this year's Los Tiburones visual identity. This year’s artist is Julian Torres, a Mexican American artist and muralist based in California. Growing up in a community rooted in Chicano culture, Julian’s artwork has been heavily influenced by Lowriders, motorcycles, graffiti, and overall Chicano history. His work combines traditional Mexican and Mexican-American imagery with a contemporary aesthetic. He has created numerous public murals and led community based art projects while also working as a curator and teaching artist. Through his work, Julian aims to create artwork that reflects the culture and communities that influenced him while finding new ways to reinterpret those traditions. 

• Employee Recognition – Hispanic Sharks employees will be celebrated on the in-game video board and highlighted via the Sharks LinkedIn.

CONTENT, BROADCAST & PROMOTION  

• Social and Digital Content - Dedicated Los Tiburones content and storytelling, including behind-the-scenes content celebrating local culture and community partners. 
• Spanish-Language Broadcast – The Sharks will provide a Spanish-language broadcast of the game, with Bay Area broadcasters Amaury Pi‑González and Jesús Zárate on the call. Fans can find audio of the Spanish broadcast over the NBCSCA TV broadcast using the SAP function on appropriate devices, while the audio will also be available on the Sharks+SAP Center app. 
• Media Partnerships – Partnered with Telemundo on Los Tiburones content to increase awareness and engagement within the Bay Area's Hispanic community. 

Tickets for the Sharks Los Tiburones game are available now at sjsharks.com.