The home arena of the Winnipeg Jets will now be known as Bell MTS Place.
The name change took effect Tuesday. The Jets have played at the arena, which opened in November 2004 and was previously known as MTS Centre, since the franchise relocated from Atlanta for the 2011-12 season.
The Jets' training facility will now be known as Bell MTS Iceplex.
Bell Canada launched Bell MTS following its acquisition of Manitoba Telecom Services in March. MTS and True North Sports and Entertainment, which owns the Jets, entered into an agreement when the arena opened, and the naming rights will stay with Bell MTS.
All new signage is expected to be in place by Sept. 1.