Alex Ovechkin is now part of a balanced breakfast.
The Washington Capitals star is getting his own cereal, Ovi O's, at Giant Food supermarkets in the Washington D.C. area with part of the proceeds benefiting the Maryland-based Children's Cancer Foundation.
"I love cereal and it's a huge honor to work with Giant to make Ovi O's and help the Children's Cancer Foundation support kids and families in the D.C. community," Ovechkin said.
The boxes of honey nut O's will be for sale starting September 17, Ovechkin's 34th birthday, for $2.69 for a 12.25-ounce box at all 163 Giant Food stores in Washington D.C., Maryland, Virginia and Delaware.
And it's not just the tasty cereal that's the draw. The box, which features a smiling Ovechkin, also features access to an augmented reality game that customers can launch through Snapchat. In the game, users can shoot cereal at moving targets as Ovechkin.