At least that is the subject of a new commercial starring Lundqvist airing for Head and Shoulders in Sweden.
Lundqvist shampoo speech
In it, dramatic music plays as the Swedish Junior National Team get their gear on and listen to the 2012 Vezina Trophy winner intently.
Lundqvist begins speaking to the team, in Swedish, taking his time to build the drama of what he is saying to them.
As the team begins to get more and more fired up, Lundqvist lets out the punch line: "It's shampoo first - then conditioner."
He then drops the bottle on the floor and says, simply "Henke's out."
Don't forget to rinse and repeat.
