Five Items to Buy at New Kraken Store in Seattle

Sales are brisk at the new Seattle Kraken flagship retail store at Chandler's Cove in South Lake Union. But store analysts and buyers are just as busy restocking the shelves and adding new apparel and other merchandise for fans.
A number of items have caught the fancy of customers since the store opened this past weekend with by-appointment shopping. Here's a starting lineup "hot buys" apparel fans are purchasing to represent Seattle's NHL expansion team in anticipation of a first puck drop in the fall of 2021. Our source is Janeil Mackay, retail director for the Kraken.

Hoodie with Anchor logo

This unisex Sportique sweatshirt is a bestseller at the Kraken store. Mackay says early wearers are raving about the "comfy material" (note: pro athletes love this brand too). It features the team's "secondary mark" or logo that will be stitched on both shoulders of the player jerseys. "The secondary mark is very universal," says Mackay. "It is resonating with fans." One fan leaving store on opening day said he "specifically wanted to look for items with the anchor logo-I love how it represents our city with the Space Needle as part of the anchor." Price: $74.95

Women's Full-Zip Long Sleeve Jacket

The perfect lightweight jacket for any outdoor activities (hiking anyone?) that suits Seattle's adventurous vibes. This Levelwear product features moisture-wicking material and perforated under-arm fabric to help keep you cool and allow for breathability. The Alyssa jacket comes in two colors, a light gray (featured above) and navy blue. Both options sport the iconic Kraken "S" on the top left of the jacket and are available at our Chanler's Cove retail location. Price: $109.95

Men's Scrum T-Shirt

Back to basics yet with panache for guys who pick up this white T with a "vintage burnout" of the instantly popular "S" logo that will adorn the front of player jerseys home and away (fans especially love the tentacle rising in the "negative space" and the red eye). This 47 Brand will be a steady seller, says Mackay, a perfect companion to the 47 Brand hats favored by Kraken store buyers during this first week of sales. Price: $39.95

Women's Criss-Cross Tank Top

A "good piece for summer" that Mackay says was moving fast over the first weekend. She says Level One made a smart move with the criss-cross slotted back, adding detail and flair to trim fit with the Seattle Kraken font that has fans raving about its retro yet fresh look. Mackay says there will be any number of new styles for female buyers in the weeks ahead. Price: $39.95

Men's Quarter-Zip Long Sleeve Pullover

The men's equivalent to the women's Alyssa jacket from Levelwear is the Austin. This quarter-zip pullover offers the perfect mix of casual and stylish that can be worn in any setting. Going out for a job? This will keep you warm and dry with it's moisture-wicking fabric. Headed into the office? Pair with a nice pair of pants and shoes for a laid-back look. Hanging out with friends or watching a game? This jacket helps you rep your new favorite sports team. Price $89.95
While these five items are hot sellers, there are a lot more apparel styles and other merchandise to choose from.
You can schedule your trip to the Seattle Kraken store at (901 Fairview Ave today by booking an appointmentHERE. Retail hours at 10am-5pm PT Tuesday through Sunday (closed on Mondays). You can contact the store at 888-316-0714.
Once your appointment is set, you can head to Chandler's Cove in South Lake Union to shop for all-new apparel and other merchandise amid a spectacular panoramic view of Lake Union. There will be rotating food trucks on site to enjoy before or after checking out Kraken t-shirts, hoodies, sweatshirts, soft-shell jackets, golf shirts, hats, backpacks, baby items and a full roster of novelties.