Prudential Center and the New Jersey Devils announced today a multi-year partnership with Mike's Amazing, a local condiment company based out of Saddle Brook, New Jersey. Through the partnership, Mike's Amazing will have exclusive product distribution at Prudential Center for mayonnaise, mustard and vegetable oil, in all concession areas, including suites and premium spaces.
"We are extremely excited to partner with a team that shares our New Jersey values," said Michael Kurland, Chief Financial Officer, Chefler Foods. "As demand for Mike's Amazing products continues to grow, we are very privileged to offer them in this amazing venue and have the opportunity to engage directly with fans who are as passionate about their team as we are about the food we are producing for them here in the Garden State."
"We are thrilled to be partnering with Mike's Amazing and to offer their products throughout Prudential Center," said Chad Biggs, Senior Vice President, Corporate Partnerships Activation. "We are proud to partner with another New Jersey-based company that shares our values and commitment to community, and we are excited to bring our partnership to life in creative and impactful ways."
The announcement marks Mike's Amazing's first-ever partnership with a New Jersey sports team. They will receive digital signage at all concession areas on the menu boards, LED-ribbon digital marketing during Devils games and during select Prudential Center shows, and a dasherboard advertisement.
Devils Announce Partnership with Mike's Amazing | RELEASE
Mike's Amazing named official mayonnaise, mustard and vegetable oil of Prudential Center and the New Jersey Devils
