Starting at 5 p.m. until the end of the game between the Canadiens and the New York Islanders, Canadiens Alumni, players' and coaches' spouses, as well as many Quebec celebrities will be working the phones to receive donations from the public. The public will also be able to express their support to the cause by donating online at
ourgoaltoassist.com
or by texting "HABS" to 45678.
Throughout the day, the team's broadcast partners will appeal to the generosity of their listeners by inviting them to make a pledge to support the Montreal Canadiens Children's Foundation in its important mission. As of 4 p.m., the public is invited to tune in to this event, which will be broadcasted live from the Bell Centre on RDS, 98.5 FM and TSN Radio 690. All of their programming will feature interviews and reports on various organizations and programs supported by the Foundation, allowing the public to learn more about its efforts. With celebrations marking the Montreal Canadiens' 110th Anniversary taking place ahead of the game at the Bell Centre, several members of the organization, including a few former team captains such as Saku Koivu and Brian Gionta, will be visiting each of the broadcast partners' studios to talk about the impact the Foundation has had on different communities it has been involved in since its creation in August 2000. The construction and gift of a 13th BLEU BLANC BOUGE rink, as well as a new partnership with a company with deep ties to the region where it will be built, will be announced during the evening.
During the pregame warm-up, current players will help celebrate the team's 110th anniversary by donning the names of some Canadiens legends who hold a special personal meaning on the backs of their jerseys. The players will be wearing special white jerseys as a tribute to the uniform worn by the Canadiens for all home games from 1946 to 1955, and from 1970 to 2003, which will later be autographed and auctioned off. Fans wishing to purchase one of these collectible items can already bid on them now by visiting
habs.signaturepro.ca
or by texting "HABS" to 514-900-2220. All profits from this auction will be donated to the Montreal Canadiens Children's Foundation in support of their RadioTéléDON.
Over the years, the #ourGOALtoASSIST RadioTéléDON alone has allowed the Foundation to redistribute more than $1.15 million across the province in order to get disadvantaged youth active. On November 26, Desjardins kicked off the 11th edition of this annual fundraising event by making a pledge of $20,000 to the Foundation.
HOW TO PLEDGE:
BY PHONE: 1-888-925-2133
ONLINE:
ourGOALtoASSIST.com
BY TEXT MESSAGE: Text "HABS" to 45678 to make a $10 donation
PHOTO PROMOTION:
About the Montreal Canadiens Children's Foundation
The Montreal Canadiens Children's Foundation encourages physical activity and the adoption of a healthy lifestyle among underprivileged youth aged 4 to 17 years old. Since its inception in August 2000, the Foundation has invested over $30 million in the community with its BLEU BLANC BOUGE program and donations to more than 800 charitable endeavours working for the well-being of underprivileged children across the province of Quebec. The Foundation fulfills its mandate in two ways: first, through a unique flagship project - the BLEU BLANC BOUGE program - which consists of building community refrigerated and multisport rinks; secondly, by providing financial support to organizations whose projects and programs enable children to adopt healthy lifestyles by being more active. For more information, go to
fondation.canadiens.com
.
