"Hi Geoff, previously, you alluded to an improved fan experience at the Bell Centre for Habs fans moving forward. As part of your research, did you travel to other arenas to experience things there first-hand? If so, what sort of things made a big impression [on you]?"
That's a good question, Torin. Yes, we did. We traveled to almost every stadium. In fact, we have a small team of people that follow the team and observe the game presentations of all the teams across the League. We paid particular attention to some of them that have a reputation for having better game presentations. So yes, we did a lot of research, we took notes, and some of the ideas we've gathered from other teams, we're going to try and adjust in a Montreal way and maybe use as part of our newly-invented game presentation.
The other thing we've noticed is the use of lights is pretty impressive in some of the other teams' stadiums. We're investing in some interesting lighting equipment that will help augment the game presentation.
Also, I have to mention that as we traveled around all these different stadiums, the food offerings were sometimes quite impressive. That's another commitment we've made to our fans, to make sure that the quality and variety of our food is augmented significantly. All of our fans will have a chance to see all the new additions and special treats we have in place for them once the season starts.