The San Jose Sharks (@SanJoseSharks) today announced a multi-year partnership with Aven, a Silicon Valley-based fintech company behind the first credit card backed by home equity, to become the team’s Official Home Equity Credit Card Partner through the 2028-29 NHL season. Aven’s logo will appear on Sharks home helmets beginning with the 2026-27 season.
The partnership also includes branding across SAP Center (@SAPCenter), Sharks Ice at San Jose, digital and broadcast channels, and Sharks Foundation (@sjscommunity) community initiatives.
“The Sharks and Aven both call the Bay Area home, and that shared hometown pride is the foundation of this partnership,” said Jonathan Becher, President of Sharks Sports & Entertainment. “This partnership embraces the innovative spirit that defines Silicon Valley by amplifying the best of each of organization while investing in our customers and community.”
The partnership comes as both organizations enter their next chapter. The Sharks are building around a talented young core and investing in the franchise's next era. Aven is expanding its presence in the San Jose community where it was founded and continues to grow. The agreement also marks another significant new investment from Silicon Valley’s technology community in the Sharks, reflecting the organization's value as a strategic platform and the growing excitement around one of the NHL's most promising young teams.
"The Sharks are our home team, and their fans are our neighbors: homeowners in a community that has given us our start," said Sadi Khan, co-founder and CEO of Aven. "We built Aven in Silicon Valley, and we’re proud to support the team and the community we call home at the start of an exciting era for the franchise."
Aven will debut as the new home helmet partner during the Sharks’ 2026-27 home opener on October 1.
"San Jose is home," Khan said. "When your neighbors are building something this big, you don’t stand on the sidelines. You put something behind it."
Aven will serve as a supporting sponsor of the Sharks Foundation's annual "Sampling with the Sharks" to help expand access to youth education, youth wellness, and hockey in the Bay Area. Aven will also have a year-round presence at Sharks Ice at San Jose.
Campaign creative will roll out throughout the season under the theme, "We Back the Future," reflecting the organizations' shared commitment to the next generation, both on and off the ice.
