What is Hockey Talks?

HockeyTalks is the NHL’s national public awareness campaign designed to encourage conversations about mental health and share support and information from leading experts in the hopes of alleviating some of the misconceptions and stigma associated with mental illness.

The Winnipeg Jets have again teamed up with Project 11 – the True North Youth Foundation’s school-based mental health awareness program – for the annual #HockeyTalks Campaign running Jan. 2 to 27. Throughout the campaign, the Jets and Project 11 will share information, stories and resources to encourage conversations about mental health. Winnipeg Jets players have lent their voices to the initiative, sharing their personal wellness tips and coping strategies through conversations with Project 11 students, which will be featured in-game and through digital platforms throughout the campaign.

Over the course of the month, Project 11 will be joined by various mental health organizations in offering information to fans at home games. These include Mood Disorders of Manitoba, Robyn Priest, RAY Inc., Sara Riel, the Canadian Mental Health Association, Pluri-elles, The Link, Klinic Community Health, and the Brandon, NorWest, and Broadway branches of Huddle.

HockeyTalks hoodies will exclusively be available in-game on the concourse at the Jan. 16 Project 11 #HockeyTalks game, with one set of player-worn hoodies available through online auction from Jan. 9 at 10 a.m. to Jan. 31 at 9 p.m. CT, all in support of Project 11.

To learn more about how Project 11 works to provide mental health education and resources for youth, and to access a collection of resources and videos, please visit ProjectEleven.ca. Teachers can sign up to join the program at any time with virtual training offered throughout the year.

Project 11 has compiled a comprehensive list of community resource support organizations and their contact information available HERE.

Project 11 will host its first adult Wellness Retreat Friday, April 12 – learn more more about this day dedicated to holistic wellness at ProjectEleven.ca/EVENTS.

The Winnipeg Jets are proud to partner with Bell for the #HockeyTalks games this January to engage even more people in the mental wellness conversation in conjunction with Bell Let's Talk Day. For more information on Bell Let's Talk Day, visit letstalk.bell.ca.

Hockey Talks - Project 11

Mental Health and Wellness

According to mental health experts, on average one in five Canadians will experience a mental health problem or illness in their lifetimes; thereby affecting indirectly many more Canadians through a family member, friend or colleague. Stigma or discrimination attached to mental illnesses presents a serious barrier, not only to diagnosis and treatment but also to acceptance in the community. Approximately 70 percent of mental health problems and illnesses have their onset during childhood or adolescence. Identifying the signs early and getting connected to tools and support is the most important way to prevent problems from becoming worse. Mental health problems and illnesses can be treated effectively.

Want to learn more? Download the Mental Health Resource Guide.