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The Official Site of the Winnipeg Jets

What is Hockey Talks?

#HockeyTalks is a national public awareness campaign for the NHL teams designed to encourage conversations about mental health and share support and information from leading experts in the hopes of alleviating some of the misconceptions and stigma associated with mental illness. Fans can show their support for the initiative by downloading a Hockey Talks sign or Hockey Talks speech bubble and posting their picture via social media with the hashtag #HockeyTalks.

The Jets will focus their 2021 #HockeyTalks campaign from Jan. 23 to 30, wearing a #HockeyTalks helmet decal during the Jan. 23, 24, 26 and 30 home games and sharing informationand stories through digital platforms. The work and resources if local mental health organizations will be highlighted through the team's social channels, including the important mental wellness messages of the True North Youth Foundation (TNYF) Project 11 - a cross-curricular mental health awareness program available to all Manitoba teachers in grades K to 8 classrooms.

The team will continue its practice of making player-worn Dry-FIT #HockeyTalks shirts available to raise funds for Project 11. More information on the availability of the shirts, which for the first time also includes a set of youth-sized tees, will be coming soon.


For more information on Project 11, visit To access P11's vast collection of resources including motivational videos mindful moments, and Project 11 Check In Podcast episodes, be sure to go to

For more information on Bell Ler's Talk Day, visit


Hockey Talks - Project 11

Jets Player Video Messages

Mental Health and Wellness

According to mental health experts, on average one in five Canadians will experience a mental health problem or illness in their lifetimes; thereby affecting indirectly many more Canadians through a family member, friend or colleague. Stigma or discrimination attached to mental illnesses presents a serious barrier, not only to diagnosis and treatment but also to acceptance in the community. Approximately 70 percent of mental health problems and illnesses have their onset during childhood or adolescence. Identifying the signs early and getting connected to tools and support is the most important way to prevent problems from becoming worse. Mental health problems and illnesses can be treated effectively.


Want to learn more? DOWNLOAD the Mental Health Resource Guide HERE.