Devils Name Genucel Official Team Skincare Partner | RELEASE

The New Jersey Devils have named the natural skincare line, genucel, its Official Skincare Partner. Via the multi-year partnership, the NJ-founded business will receive brand exposure on the Devils Raw Interviews as well as Post-Game Show. The partnership marks the first in the NHL and professional sports for genucel, whose anti-aging, restorative skin care products are all based on natural ingredients in a one-of-a-kind base shown to help visibly repair, treat, and protect the overall health of skin against aging.
Notably, the genucel "De-Aging Game" in-game promotion, wherein winners will receive complimentary men's and women's genucel products, will feature playful renderings of current Devils players faces, aged several decades, on the team's four-story tall scoreboard.
While genucelmen's and women's skincare products maintain a loyal following, genucel has reported significant increased growth in their men's skincare line, which will be distributed in the New Jersey Devils locker room facilities, as well as available for all Devils fans to try during samplings on the main course of Prudential Center for select Devils games throughout the rest of the season, the first of which will be February 15th versus the Tampa Bay Lightning.

To kick-off the new partnership, Devils fans will receive a 20% discount on select genucel products at genucel.com/devils from February 13th, 2022 through the end of the 2021-22 season.
"Our company was born and raised in New Jersey, and we are extremely excited to be partners with Jersey's Team," said George Faltaous, CEO Unimed International, parent company of genucel. "Our company has been dedicated to delivering quality skin care products to our customers, and we also have a long-standing commitment to charitable programs. As an organization, we focus on empowerment and improving the lives of our employees, customers, and local communities. We are looking forward to expanding our community outreach, while working with the Devils to continue the shared tradition of winning and excellence."
"We are proud to partner with genucel, a business founded and continuing to operate in New Jersey with an emphasis on natural skincare," said Adam Cross, Senior Vice President of Partnerships at the New Jersey Devils. "We look forward to driving awareness about the genucel's natural products and burgeoning men's skincare line throughout Devils' passionate fanbase, the NHL and the greater New Jersey metropolitan marketplace."
About Unimed International:
Genucel's parent company, Unimed International, began in Colonia, New Jersey when a local pharmacy customer asked pharmacist George Faltaous to formulate a wrinkle cream for her skin. Drawing upon his experience in pharmaceuticals, chemistry and nutrition, he created a simple compound containing strong antioxidants. To safely maximize absorption of the active ingredients, George used a base of calendula flower extract, a plant that has been used in natural healing for millennia. Unimed International's flagship brand, genucel, carries on the tradition of the original formula by using scientifically researched botanical extracts to help men and women address all their skin care needs.
Genucel's success has allowed the company to uphold its promise of giving back to the community through charitable events, donations, and sponsorships across the state that assist women and their families to achieve self-sufficiency and live safer, more productive lifestyles.
Learn more about genucel's wonderful products and initiatives at
genucel.com/devils
.