The Washington Capitals launched an Augmented Reality (AR) game, Tilt The Ice, presented by Bud Light and built by Balti Virtual.
To play, fans will be able to obtain special Tilt The Ice Bud Light coasters during #ALLCAPS Fan Week presented by Bud Light, taking place April 1-7. The coasters will be available for free at the Capitals games on April 4 and April 6, as well as at surrounding bars.
Video: Tilt The Ice, presented by Bud Light
By scanning the coaster using the AppAR8 app, gamers will trigger a 3D interactive rendering of a goaltender. Fans must tilt the coaster left and right to move the goalie and make as many saves as possible before the game concludes.
The experience uses a native app and image recognition to give gamers the ability to control the goaltender by tilting the coaster. As a result, the Tilt The Ice AR experience is uniquely controlled by the target rather than the phone.
"We have been looking for an opportunity to jump into the augmented reality space and believe the Tilt the Ice game is a great way for our fans to experience it in a really fun way, while also activating with a great partner in Bud Light," said Capitals senior director of digital media James Heuser. "At Monumental Sports & Entertainment we are always looking for new and emerging technologies that will enhance our fan's experience and connection with our brand and believe this game, the first of its kind in the NHL, is a perfect step into the always advancing AR field."
Fans are encouraged to screenshot high scores and share on Twitter by mentioning @Capitals and @BudLight with the #ALLCAPS hashtag. The top scorers will be eligible for prizing.
To play Tilt The Ice, download the AppAR8 app, available for Apple and Android products in the Apple Store and Google Play Store.
Tilt The Ice coasters can be found in the following DC Area Bars:
Penn Quarter Sports Bar
Budweiser Brew House
Tonic at Quigleys
Fans who cannot get to one of these bars and would like to download and print their own coaster at home can do so by clicking here.