Lavender, which represents awareness for all forms of cancer, will be incorporated into the game in several ways. The Bruins coaches, management, as well as NESN and 98.5 The Sports Hub broadcasters will all be wearing lavender Hockey Fights Cancer ties. Bruins players will be using lavender stick tape during Thursday's game and will have Hockey Fights Cancer helmet decals throughout the month of October. Boston Bruins employees will also be wearing lavender ribbons.
The Boston Bruins Foundation will be raffling and auctioning off the player-signed, warm-up-worn purple jerseys both in game and online following the game. Proceeds from the 50/50 raffle will benefit the Cam Neely Foundation for Cancer Care. Bruins-signed Mystery Pucks will also be available to purchase for $20 and all proceeds will go to the American Cancer Society.
The Bruins and Walmart will honor Brad Cerullo, of Tewksbury, MA as the Walmart Community Playmaker of the Game for his fundraising efforts for Alex's Lemonade Stand, a national childhood cancer foundation dedicated to raising funds for research into new treatments and cures for all children battling cancer. Cerullo and his family have raised over $15,000 to date for Alex's Lemonade Stand by hosting lemonade stands, having other local businesses and families host lemonade stands, and having local businesses sell paper lemons.
Finally, the 8-Spoked Salute, presented by Massachusetts State Lottery, will honor 23-year-old Scott Brown of New Hampshire. In 2013, Scott enlisted in the Army and was stationed at Fort Hood. After only a year and a half of service, he was diagnosed with Leukemia and released from active duty. He underwent treatment and today he is in remission.
