Skip to main content
The Official Site of the Boston Bruins

Bruins Announce New Initiative, Boston Bruins BFit

Will Launch with Inaugural First Responder Challenge at TD Garden on 1/22/17

by Boston Bruins @NHLBruins /

BOSTON, MA - The Boston Bruins announced today, November 29, the launch of its new community fitness initiative, Boston Bruins BFit, which will focus on providing approachable fitness and dietary education to promote healthier living throughout the community. An extension of the Boston Bruins Foundation, the program will target the New England populace to encourage friends, family and colleagues to get up, get out and move. The initiative will spearhead numerous events and educational seminars throughout the region to raise money and awareness for the fight against obesity.

"Building on the incredible success that the Boston Bruins Foundation has had over the past 13 years has been an important goal for my family and the Bruins organization. We feel that Boston Bruins BFit addresses an epidemic which faces our people of all ages in our region," said Charlie Jacobs, CEO for Delaware North's Boston Holdings. "The program's primary objective is to increase the overall wellness of the New England community through fitness and dietary education for people of all ages and walks of life, and we are excited about the impact that this program will have."
To kick off the program, BFit will hold its inaugural BFit First Responder Challenge on Sunday, January 22, 2017 at TD Garden to raise funds for The Hundred Club of Mass., Inc., whose mission is provide assistance and support to the surviving families of police officers and firefighters killed in the line-of-duty. Firefighters, Police Officers and EMTs from around New England will partake in an in-arena course where they will climb stairs and run concourse laps that will span the TD Garden's bowl, premium level and balcony level. Participants are encouraged to complete the challenge in full gear.
The BFit initiative was developed by former Bruins strength and conditioning coach, John Whitesides, in conjunction with the Boston Bruins Foundation. Whitesides served as the Bruins strength and conditioning coach for 15 seasons. Prior to joining the Bruins, he was a strength and conditioning coach at Boston College where he worked with 17 of the athletic teams, but primarily with men's hockey, football and women's basketball. As the strength and conditioning coach for the Bruins, he was responsible for designing and implementing the strength, flexibility, conditioning and testing programs for all players within the Bruins' system.
Fans interested in learning more or registering for the First Responders Challenge can visit
Since 1959 The Hundred Club of Mass., Inc. (the "Club") has served the needs of the surviving families of these firefighters and police officers who have lost their lives in the line-of-duty. For a period of over 55 years the Club has provided uninterrupted support for families whose deceased heroes made the ultimate sacrifice while serving on behalf the communities in the Commonwealth in which they served. It has provided benefits to the families of 383 of our fallen heroes. The support of the families provided by the Club takes the form of financial assistance, scholarship aid, aid for psychiatric counseling, aid for children to attend and participate in personal enrichment activities such as summer camps, periodic social events, etc. The Club also provides certain intangible benefits to these families. These intangibles include such things as tickets for a special annual Boston Pops event, a Holiday party with the emphasis on the surviving children of these families, tickets to events such as the Red Sox, theater productions, etc. The Club also provides periodic gifts to the families to ensure that they always remember that the Club is there for their support. The goal of the Club is to create a bond with these surviving families that clarifies and emphasizes that the Club and the citizens of the Commonwealth will never forget their sacrifices. Our beneficiary families have related to us that this bond between the families and the Club has been an integral component to their coping with the loss of their fallen heroes. The families have indicated that others forget but the Club always remembers. The underlying promise made by the Club to the firefighters and police officers serving the Commonwealth is that the Club gives to them a continuing unconditional promise that if any of them would lose their lives in the line-of-duty the Club will provide support to their families for the rest of their lives.

View More