Top Social Posts From the 2024-25 Season

The 2024-25 Avalanche season was filled with many memorable, fun and exciting moments. The Avs’ social team, also known as Avsmin, was there every step of the way to capture every part of this past campaign.

Nathan MacKinnon Locker Room Spray

After recording the 1,000th and 1,001st points of his NHL career, MacKinnon was greeted in the locker room by his teammates spraying water at him. This post garnered over 1.7 million impressions across all social platforms.

Avalanche Captain Gabriel Landeskog’s First Time Back In Burgundy and Blue in 1,032 days

After nearly three years out of the Avalanche lineup, Landeskog made his long-awaited return to NHL action in Game Three of the First Round. Everything from his arrival, to pregame warmups, and the game itself was captured on Avs social media channels. Posts about his return and during the game received over 10.4 million impressions across all platforms, showing how excited Avs Faithful was to welcome back their captain.

Lexus Holiday Photos

Avs players helped spread holiday spirit by posing for photos with several fun poses. These posts garnered over 1.1 million impressions across all platforms. Highlights of the photos include Samuel Girard with Devon Toews and Logan O’Connor with Ross Colton.

Nikola Jokic’s POV Surprising MacKinnon with His Hart Trophy

Take a point-of-view look at three-time NBA MVP Nikola Jokic’s walk to surprise Nathan MacKinnon with his first-career Hart Memorial Trophy ahead of the team’s home opener. This video on Instagram received over 700,000 impressions and over 49,000 engagements.

Warm Up Tunnel POV for Fan

Avsmin gave a fan the video of a lifetime, taking the fan’s phone into the tunnel to give an up close and personal view of the team walking out onto the ice for warmups. This video garnered over 3.2 million impressions and over 104,000 engagements across Instagram and TikTok.

Landeskog’s Kids Holding Sign During His Return

One of the heartwarming moments from Landeskog’s return was the sign that his kids made to show him during warmups. The sign read “So proud of you Daddy!” and “Go Avs Go!” with the number 92 surrounded by a heart and included pictures of Landeskog with his kids. Across social platforms, posts of the sign garnered over 1.6 million impressions and over 42,000 engagements.

Mackenzie Blackwood Dunking Meme

Before suiting up between the pipes for the Avalanche, Blackwood began his NHL career with the New Jersey Devils. On one of New Jersey’s trips to play the Avs at Ball Arena, the team was able to play basketball on the Nuggets court, during which Blackwood showed off his athleticism by dunking. After the Avs’ 5-1 win against the Devils on February 26th, his dunk was repurposed across Avs social media. Across Avs platforms, this post received over 218,000 impressions along with over 12,000 engagements.

Avs TV Booth's Reaction to Comeback Against Buffalo

One of the many highlights of the Avalanche’s incredible comeback victory against the Buffalo Sabres on January 2nd was the reaction from Avs TV broadcasters Marc Moser and Mark Rycroft during the game-tying and game-winning goals. Across all platforms, the posts garnered over 1.3 million impressions and over 124,000 engagements.

MacKinnon Subtle Foreshadowing

During the Avs’ October 14th game against the New York Islanders, MacKinnon carried the puck up the ice and sent Islanders defenseman Alexander Romanov into the boards with a massive hit. Avsmin used the hit to lean into the trend of subtle foreshadowing and the posts on Instagram on TikTok combined to receive over 1.2 million impressions and over 135,000 engagements.