This is playing hockey in Montreal. More specifically, this is what it's like to play losing hockey in Montreal, and Subban has no problem with it.
In fact, he embraces it.
"This is Montreal and that's what makes it fun playing in this market, there's never a dull moment," Subban said. "Every day there's a story. It doesn't matter if it's true or it's manufactured, there's something to talk about. That's not necessarily a bad thing. That's what makes Montreal an exciting place to play."
That answer is also why the idea of trading Subban seems unfathomable.
He is one of the top players in the NHL by any objective measure, and not only does he not mind playing under the glare of the intense Montreal spotlight, he thrives in it.
Bergevin repeatedly said Monday it is not his intention to trade Subban by July 1, stopping short of saying definitively he won't do it, but making it very clear it would take an extremely enticing offer to even consider it.
Not everyone is able to handle the pressure of playing in a hockey environment like Montreal, with media in two different languages covering every tiny detail of the team and a passionate fan base devouring every nugget of information that's provided. But Subban has never complained.
He feels so strongly about the city he made the commitment to the Montreal Children's Hospital when he could have easily chosen to do it in his hometown of Toronto. He wanted to do it here to show his commitment to his adopted hockey home.
"Regardless of the situation this team's in I will always be attached to the city of Montreal and always want to play here," Subban said when asked about the possibility of being traded. "There's not a day that has ever gone by that I ever regret putting on this jersey or stepping into the province of Quebec every time I drive down the highway for training camp.
"I love everything about this city, but at the end of the day that's the business part of it. I keep my fingers crossed that I'm here for as long as the team, the organization and the city want me to be here. I embrace everything about this city. I love it. But all I can do is go play the game, put a smile on my face and have fun."
None of what he or Bergevin said is likely to kill the speculation of a Subban trade between now and July 1, because that simply comes with the territory.
The fact Subban understands that better than anyone is exactly why the Canadiens would be wise to keep him around.