Wednesday's NHL Expansion Draft™ will deliver long-awaited, much-anticipated goods when 30 players are announced as new members of the Kraken during a live event at Gas Works Park. Some 2,000 fans will attend -- how summertime is that, Seattle? -- and fans can watch the historic draft starting at 5 p.m. on ESPN2, Sportsnet ONE, SN NOW and TVA Sports.
But there's even more to the Big Reveal. Answering the question posed by thousands of fans, co-workers, merchants, relatives, friends, firefighters and, yes, even contacts in the entertainment and fashion industries, newly-drafted Kraken players will be wearing the official and authentic Seattle Kraken team jersey when meeting the crowd.
It's been roughly a year since the Kraken name and brand was unveiled, providing a sneak peek at the jersey's colors, marks, fonts, stripes and overall design. Reviews were overwhelming thumbs-up and the question was asked: "When will the jerseys be available?"
The short answer: About a year or so. The longer explanation: It requires 12 to 14 months for league jersey sponsor Adidas to fine-tune the design, be precise about the high-performance materials used to maximize player output and be sure the official jersey can be consistently produced to the utmost quality and authenticity standards.
Wednesday we all get to see the official and authentic jerseys on NHL players about to be affiliated with the Kraken, Seattle and the Pacific Northwest. Among them, the players will be sporting both the home and away jerseys to be worn for the inaugural 2021-22 season.
The official jerseys will go on sale to the public September 15 at the team's retail locations at Kraken Community Iceplex, Chandler's Cove and Bellevue Square Mall. Jerseys will be available in all sizes including Adidas men's, standard adult, women's and youth.
Kraken GM Ron Francis has been involved throughout the jersey design and production process. He has stated publicly players care about the jerseys they wear and that the right design can create an emotional connection to the team and region.
"The name and marks and colors all work together," says Francis about the jersey's final version.
The Kraken will be launching a membership program for fans in mid-August. Among other benefits, joining will provide pre-sale opportunities for jerseys. More details on how fans can become a member will be shared in the coming weeks.