The LA Kings have launched a new partnership with Mammoth Resorts, the leading four-season mountain resort operator in California, to coincide with the highly anticipated 2017-18 NHL season.
The agreement, brokered by AEG Global Partnerships, builds on the long-standing relationship between the two companies, making Mammoth Resorts an Official Partner of the two-time Stanley Cup Champions and the franchise's first-ever Official Ski Resort partner. The relationship extends across Mammoth Resorts' four entities, including Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain.
The new partnership will help expand Mammoth Resorts' brand awareness and customer base across Los Angeles while providing Kings fans with enhanced programming, exclusive benefits, one-of-a-kind promotions, game-day giveaways and experiences throughout the season.
"The Kings are a huge source of pride in Los Angeles," said Jimmy Huh, Director of Business Development, Mammoth Resorts. "Partnering with such an iconic team provides us with a unique opportunity to further showcase our big mountain skiing and riding experiences to Southern California's legendary sports fan base. We look forward to being a part of the Kings' renowned track record of success, along with the ability to serve the Los Angeles community together."
For more than 60 years, Mammoth Resorts have been the go-to destination for passionate snow lovers and ski enthusiasts alike. Mammoth Mountain alone is currently the third most frequented ski resort in the United States and one of the largest, most popular ski areas in North America. Much like the Kings, Mammoth Resorts have remained committed to creating memorable experiences for its loyal customers, many of whom are also dedicated Kings fans throughout Southern California.
"As a leader in the ski resort industry, this new agreement with Mammoth Resorts is consistent with our strategy to partner with the best of the best," said Josh Veilleux, Kings Vice President of Corporate Partnerships. "We're proud to be kicking off the 2017-18 NHL season with Mammoth by our side and believe that this partnership will further enhance our ability to amplify the game-day experience for our fans."
With the new partnership, the Kings and Mammoth Resorts will continue to showcase their mutual commitment not only to passion, performance, and innovation but also, most importantly, to the dedicated Angelenos who have shown their unwavering support and enthusiasm for Kings hockey and alpine sports over the years.
To celebrate the new relationship, Mammoth Mountain will be the presenting sponsor for the Kings upcoming home game on December 9 at STAPLES Center. As a way of saying thank you to the fans and in the run-up to the forthcoming movie "Star Wars: Episode VII The Last Jedi," all game-goers in attendance will receive a co-branded "Kings-Mammoth" STAR WARS-themed beanie courtesy of Mammoth Mountain. Fans attending this particular home game will also have the chance to experience the Mammoth Mountain brand through creative on-ice promotions as well as via an interactive Mammoth Mountain booth at the Kings Fan Fest prior to the game. In addition to prominent branding and exposure, the Mammoth Mountain booth will feature a number of ski-themed activations and promotions for passionate Kings fans to enjoy first-hand.
Throughout the season, Mammoth Resorts will also sponsor a number of ski-themed in-game activations, including on-ice intermission promotions activities and snow reports on the latest amounts of local snowfall at Mammoth Mountain and Big Bear Mountain Resorts. Additionally, the Kings and Mammoth Resorts will collaboratively plan and execute a variety of promotional content across both social and digital media platforms to maximize the impact of the partnership to the benefit of the fans.
Mammoth Mountain opens for the winter season on November 9, 2017 and Big Bear Mountain Resorts are scheduled to open mid-November. Follow Mammoth Resorts on social media to keep up with all the opening weekend festivities.