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Front Office Gives Fans an Inside Look at LA Kings Inner-Workings

Dustin Brown, Daniel Brickley and the Hockey Operations staff pull back the curtain to show Season Ticket Members a recap of last season and what to expect in 2018-19

by LA Kings @LAKings /

The second-ever State of the Franchise showed LA Kings Season Ticket Members a side of the team that they've never seen before.

Dustin Brown, Daniel Brickley and members from the Kings front office took the stage at the The Novo at L.A. LIVE to provide insight into the past season and discuss how the club is continuing to evolve heading into 2018-19.

"We're in our window," President Luc Robitaille said to kick off the State of the Franchise. "Our goal in everything we're doing is about what can we do to help us win the Stanley Cup. We're going to make sure we give ourselves the best chance to win."

Tweet from @LAKings: Awesome to have @DustinBrown23 stop by State of the Franchise to answer some questions for our Season Ticket Members 👏

"Our team has changed a lot since I've been here," Brown said on how his leadership has evolved during his career. "We've developed a culture and found a way to win two championships. My message now is a lot different than it was prior to that. We have an expectation to be a competitive hockey team."

Video: Clips from 2018 LA Kings State of the Franchise Event

General Manager Rob Blake, Director of Player Personnel Nelson Emerson and Video Coordinator Samson Lee each gave a behind the scenes look at the franchise and shared how the Kings recruit free agents, how they develop draft picks and prospects, and the analysis they use to measure how players are performing on the ice.

Tweet from @JoshuaCooper: Also, the MVP of the event last night was Samson Lee, the Kings' video coordinator who pretty much taught everyone there something new about hockey and how the Kings categorize scoring chances ...

"The game is changing, and it changes every year," Blake said. "[Head Coach] John Stevens held an 'Offensive Summit' where he invited college coaches and talked about offense. We try to create more ideas, and now we integrate that with our development program. We have to keep pushing that."

LA Kings Season Ticket Memberships

State of the Franchise also gave Season Ticket Members an open-forum where they could ask the Kings front office questions, which allowed for a wide variety of topics to be covered; from the group discussing what they expect from Ilya Kovalchuk and how his addition will improve the team's offense, to which young players they expect to take the next step and provide an impact on the ice in the upcoming season.

"Last year, I picked Alex Iafallo ...that was pretty good," Emerson said when asked which rookie he expected to make a leap in their development.

Emerson identified Gabriel Vilardi, Sheldon Rempal and Jaret Anderson-Dolan as three players he's seen make big progressions during the offseason and for fans to keep their eyes on.

Tweet from @DanielBrickley: It was a great night seeing so many LA Kings fans tonight. Can't wait for rookie camp to start! 🙌 #GoKingsGo

The big recurring question from Season Ticket Members, however, was what the Kings have to do to win in the playoffs.

"We're going to have to score more goals than the other team in every playoff series," Robitaille quickly responded.

Full Season, Half Season and Quarter Season Ticket Memberships are also on sale at These Memberships offer the most benefits, lowest prices, event access and other perks.

Kings Mini-Plans, featuring 5-Game, 3-Game and Flex Plans to fit any schedule, are available for purchase at Mini-Plan Members save up to 25 percent per ticket and receive priority access to 2019 Stanley Cup Playoff Tickets.

LA Kings 2018-19 Ticket Info

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