The second-ever State of the Franchise showed LA Kings Season Ticket Members a side of the team that they've never seen before.
Dustin Brown, Daniel Brickley and members from the Kings front office took the stage at the The Novo at L.A. LIVE to provide insight into the past season and discuss how the club is continuing to evolve heading into 2018-19.
"We're in our window," President Luc Robitaille said to kick off the State of the Franchise. "Our goal in everything we're doing is about what can we do to help us win the Stanley Cup. We're going to make sure we give ourselves the best chance to win."
"Our team has changed a lot since I've been here," Brown said on how his leadership has evolved during his career. "We've developed a culture and found a way to win two championships. My message now is a lot different than it was prior to that. We have an expectation to be a competitive hockey team."
Video: Clips from 2018 LA Kings State of the Franchise Event
General Manager Rob Blake, Director of Player Personnel Nelson Emerson and Video Coordinator Samson Lee each gave a behind the scenes look at the franchise and shared how the Kings recruit free agents, how they develop draft picks and prospects, and the analysis they use to measure how players are performing on the ice.
"The game is changing, and it changes every year," Blake said. "[Head Coach] John Stevens held an 'Offensive Summit' where he invited college coaches and talked about offense. We try to create more ideas, and now we integrate that with our development program. We have to keep pushing that."
State of the Franchise also gave Season Ticket Members an open-forum where they could ask the Kings front office questions, which allowed for a wide variety of topics to be covered; from the group discussing what they expect from Ilya Kovalchuk and how his addition will improve the team's offense, to which young players they expect to take the next step and provide an impact on the ice in the upcoming season.
"Last year, I picked Alex Iafallo ...that was pretty good," Emerson said when asked which rookie he expected to make a leap in their development.
Emerson identified Gabriel Vilardi, Sheldon Rempal and Jaret Anderson-Dolan as three players he's seen make big progressions during the offseason and for fans to keep their eyes on.
The big recurring question from Season Ticket Members, however, was what the Kings have to do to win in the playoffs.
"We're going to have to score more goals than the other team in every playoff series," Robitaille quickly responded.
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