In the wake of Friday's 4-3 hard-graft submission of the invading Florida Panthers, coach Bill Peters took time to remind his charges that to keep playing with matches means at some point burning your fingers.
"We haven't played well here for a while and it's been masked by the fact that we've gotten wins, but we haven't played well,'' Peters made a point of emphasizing, post-game.
"We continue to win and we think: ''Well, we're obviously playing well', and: 'That's good enough.'
"That the effort's good enough. The execution's good enough. When in reality it's not at the level we should be at and can be at."
Amidst the squeals of small-fry fans out at WinSport - it is Esso Minor Hockey Week, after all - the Flames finalized preparations for Sunday's visit by the Arizona Coyotes, the third of a five-date homestead leading into the All-Star break.
It's an unfamiliar position they find themselves in at the moment: The hunted, instead of the hunting.
Which does take some getting accustomed to.
"We have to realize teams are coming in to play us hard," lectured skipper Mark Giordano. "A team like Florida last night, fighting for their playoff lives, they showed way more desperation in the first period than we did.
"In saying that, I thought in the second and third we found that desperation level we needed. But it's far from ideal, waiting until you're down 2-0 to do it.
"Look at the top teams. Tampa never takes the foot off the gas. They play the same way, every night. They have a certain tempo and they stick to it. We play best at that same tempo. When we play that way, we're a hard team to contain, too.
"But we've got to be that team on a more consistent, every-night, 60-minute basis.
"It's execution at the start, sure, but it's also a mentality, a commitment, to matching other teams' desperation from the first minute of games."