The New Jersey Devils are looking ahead in 2017 and beyond. While other clubs are revealing heritage jerseys or revealing more of the same, the young club from Newark, N.J., is taking a bold stand in the league with both their team and their sweater. A NEW Jersey is truly about more than just what players are wearing.
At the helm of the redesign was Adidas design director Jeff Eagles. His challenge: How do you create the NHL's highest performing uniform, while ushering in a new era for a club that is redefining itself on the ice, all while honoring the heritage of every generation of this historic franchise? And it's in this challenge that the Adidas design team, lead by Eagles, forged a new iconic direction for a team that most wouldn't expect it from.