NEWARK, NJ - The New Jersey Devils and Magic Hat Brewing Company have today announced a new signature beer, "Devils Woo! Brew" in advance of the team's home opener on Friday, October 4 at 7 p.m. vs. the Winnipeg Jets. The new specialty beer will be exclusively available during the team's 2019-20 regular season, on tap at Prudential Center, at 39 Applebee's locations from North Jersey to Ocean County, bars and restaurants in New Jersey, and the Magic Hat Brewery in Vermont.
Video: BEHIND THE SCENES | Making of Devils Woo! Brew
In honor of the team's three Stanley Cup Championships, the hazy session IPA features a hat trick of hops: (1) Mosaic, (2) Lemon Drop and (3) Huell Melon, which provide a catalyst for significant notes of citrus and tropical fruit. The brew's name, "Devils Woo! Brew," is a nod to the New Jersey's fans signature "Woo!" cheer following goals at games played on the team's home ice, Prudential Center
Magic Hat will be donating a portion of the proceeds from the sale of the beer to the Community Food Bank of New Jersey.
To celebrate the launch of the new fan-inspired beer, the Devils and Magic Hat Brewing Company will host a "Devils Woo! Brew" Launch and Viewing Party at The Ashford in Jersey City, NJ on Wednesday, October 9 at 7 p.m.; during the Devils away match-up vs. the Philadelphia Flyers. Fans may CLICK HERE to register to win access to the VIP pre-event, which will feature an intimate speaking panel with Devils Legends Grant Marshall, Colin White and Magic Hat Brewing Head Chris Rockwood.
Fans may visit the "Devils Woo! Brew" microsite to learn more about the beer and event on Wednesday, Oct. 9.
"We are incredibly proud to be the first professional sports team to partner with a renowned, award-winning brand like Magic Hat to create a new beer, inspired by our passionate fanbase," said Adam Davis, New Jersey Devils Chief Commercial Officer. "Given the signature, "Woo!" cheer made by Devils fans following goals, it was natural to create a beer that was a playful nod to that celebration. Devils fans inspired the name - and Magic Hat is giving them the drink to raise as they cheer. Following the truly dynamic summer of off-season moves, the fan momentum behind the team, and the anticipated sold-out crowd on Friday's regular-season home opener; we felt this was the perfect time to raise our collective glass."
"Partnerships and collaborations are in our DNA, because beer is so much better when shared with others," said Schuyler Blackman, Head of Imagination and Formulations at Magic Hat Brewing Co. "We've made beer with artists, chefs, musicians, other breweries, local vineyards, coffee roasters, non-profits etc. so when the opportunity came to partner with New Jersey Devils to develop a delicious beer that supports an important cause, we were all in!"