Levy

While the ice is getting cooler ahead of the Devils’ 2026-27 season, things are heating up at Prudential Center to elevate the food and beverage experience. Crafted in collaboration with Eastback Kitchen, the culinary and hospitality team of Prudential Center powered by Levy, new and expanded food offerings this season will reflect the local culinary flair of New Jersey, as inspired by fan feedback. Eastback Kitchen will welcome Rutt’s Hut, a Garden State icon for 98 years and home of the legendary “Ripper” hot dog.

This season will also debut an expanded B+R Eats menu with more arena classics at an affordable price for Black and Red Members. First-of-its-kind souvenir and collectible items will also give Devils fans a new chance to bring home a piece of game days, including a playable and refillable popcorn bucket, light-up pitchfork cup and Martin Brodeur inspired food helmet bowl. The New Jersey Devils, Prudential Center, and Levy have established a long-term commitment to an elevated food, beverage, and fan experience grounded in New Jersey, positioning Newark as a marquee destination for sports and entertainment.

“We recognize how important the food and beverage program is to our overall fan experience at Prudential Center, so we spent the summer with our partners at Levy listening, engaging, and collaborating with hundreds of our most loyal Devils fans,” said Dana Seiden, Senior Vice President of Business Operations for the New Jersey Devils and Prudential Center. “The feedback was incredibly impactful as it served as a major driver for how we built this season’s menu. There will be more options from legendary New Jersey restaurants, more fun menu items, more options for those with dietary considerations, and more souvenirs and collectibles to commemorate the unforgettable experiences we strive to create at Prudential Center.”

A NEW JERSEY ICON JOINS THE DEVILS GAME DAY MENU

Among the most celebrated additions this season is Rutt’s Hut, a Garden State icon for 98 years located in Clifton and home of the legendary “Ripper” deep-fried hot dog. Eastback Kitchen will welcome the New Jersey icon at their brand-new stand by Section 15, serving the classic “Ripper” and onion rings.

“Rutt’s Hut is extremely excited for this opportunity to bring the real Ripper to the Rock,” said Team Rutt’s Hut. “We have always wanted to branch out and expand our brand, and this is absolutely the best-case scenario for Rutt’s Hut. We found the perfect partnership with the New Jersey Devils and Levy. The original Ripper and only sports franchise in New Jersey was a perfect match!”

ELEVATED SIGNATURE OFFERINGS INSPIRED BY FAN FEEDBACK

In the spirit of local culinary flair, fan-favorite Melba Wilson will introduce a new Veggie Soul Roll outside Section 107, made with greens, peas, rice, cheddar cheese, and chili sauce. The new offering builds on Wilson’s signature Soul Roll and comes as she celebrates a newly renewed three-year partnership with the New Jersey Devils and Prudential Center. Wilson is also expanding the Melba’s brand in Newark with the upcoming opening of Melba’s Newark at 550 Broad Street, a 60-seat restaurant bringing her celebrated Southern comfort food and modern soul food to downtown Newark later this fall.

Across the arena, menus have been evolved with direct fan feedback in mind. A wider variety of unique offerings tested and reviewed by long-time season ticketholders prior to the season. Highlights include:

  • Pork Roll/Taylor Ham, Egg & Cheeseburger: Crispy Pork Roll/Taylor Ham, fried egg, American cheese, salt, pepper, and ketchup on a double smash burger (Located at Section 12)
  • Gyro with Tzatziki Sauce: Juicy beef and lamb strips on pita bread, with feta cheese, onions, cucumbers, tomatoes, and served with tzatziki sauce. (Located at Section 1, 118)
  • Queso Birria Tacos: Three tacos made with beef short rib, cooked in savory chili-based broth, served on a corn tortilla with melted mozzarella cheese, diced onions, and cilantro, and served with lime and extra broth for dipping. (Located at Section 101 Goya Cantina with other Goya snacks)
  • Gluten-Free / Vegan Grilled Cheese: Vegan cheese sandwich on a gluten-free sourdough bread cooked in a plant-based butter alternative. (Located at Section 130 “Everybody’s Kitchen” stand featuring expanded healthy and allergy-friendly offerings)
  • State Fair Lemonade: Freshly squeezed lemons, simple syrup, ice, and water. Served in a deli sized cup. (Located at Section 2, 126)

Continuing the club’s commitment to season-long cultural engagement, the New Jersey Devils will welcome back Heritage Kitchen now powered by Pepsi, a pop-up food and beverage initiative that supports small and local businesses throughout New Jersey in collaboration with Levy. Heritage Kitchen celebrates global cultures and cuisines by honoring culinary traditions highlighted during heritage nights and community celebrations throughout the season and will rotate monthly. This month, Heritage Kitchen will showcase the flavors and stories of Pie Oh My, a family-operated New Jersey food business built around handcrafted pizza, Italian comfort food, and locally sourced ingredients.

Additional food and beverage partners joining this season are Devil Road Whiskey with their “Devil’s Highway” cocktail, and Caymus Vineyards, the Devils’ new wine partner owning The Caymus Bar in the Lofts presented by Phelps Construction on Suite Level One. Subourbon Life ready-to-drink canned bourbon cocktails will now be available for purchase, Le Kool Champagne, and Toms River Brewing’s newest fan-voted beer “Slap Shot.”

EXPANDED B+R EATS MENU

This season will also feature an expanded B+R Eats menu, featuring even more of Prudential Center’s most popular items at select portables and stands throughout the arena with special discounts for Black and Red Members and certain Partial Plan Holders. The menu includes $5 Traditional Hot Dogs (including Kosher) and Fountain Sodas and $10 Grilled Chicken Sandwiches & Fries, Classic Burger & Fries, Gluten-Free/Vegan Grilled Cheese, and more. To unlock the B+R Eats specially priced menu, eligible fans simply need to scan a QR code at checkout available in the Rewards Program inside the Devils app. To learn more about becoming a member of the Black and Red presented by Citizens, visit newjerseydevils.com/membership.

LIMITED-EDITION DEVILS COLLECTIBLE MENU OFFERINGS

Building on the success and rising popularity of concession souvenir items, new collectibles available for purchase this season will be a playable and refillable popcorn bucket, light up pitchfork cup for soft drinks and beer, and a Martin Brodeur inspired food helmet bowl.