Mural Boost: Transcend 2020
...Canucks partner with adidas on new community artist space
by Derek Jory @NoJoryous / Vancouver Canucks
Hockey transcends more than just what happens on the ice. The Vancouver Canucks and adidas both endorse and believe this, so it only made sense they would collaborate on a new community artist space at Rogers Arena.
The mural, which took three days to create in late February, is located between sections 325 & 326, and is intended to be abstract, drawing on colour, memory and the emotion that fans feel when they view the colours associated with the Canucks brand.
The Canucks have had an extremely colourful past, so this was no easy project for Scott Sueme, a local Vancouver artist who has worked on various other installments around the city, including the Hootsuite building on Ontario Street.
Fans attending Wednesday's game will be the first to see this new work of art in all its glory.
"We wanted to do something that acknowledged the intersection between our fans, the community, and our team," said Canucks marketing brand manager Morgan Wood. "That's where the idea came from to create the Canucks Community Artist Feature. We plan to use this space as an ever-changing canvas to showcase works of local Vancouver artists that represent their connection to and interpretation of the Vancouver Canucks. We are thrilled to have the first feature, 'Transcend 2020' by Scott Sueme, up for the game tonight."
"We knew early on while planning the 50th Season that we wanted to involve the community and fans as much as we could," continued Wood. "Given our 50th Season campaign, 'Colourful Past, Bright Future' revolves completely around the colours of our past eras, it was a great opportunity to do something we've never done before, and develop this creative space within our arena to both feature local fans and artists, but also complement our season message."