The Devils Youth Foundation today unveiled a new logo and refreshed brand identity, marking a significant milestone in the organization’s evolution as it prepares to celebrate its 10th anniversary in 2027.
The new visual identity reflects the Foundation's growth over the past decade and its commitment to creating life-changing opportunities for youth and their families across New Jersey. Rooted in the iconic New Jersey Devils brand while maintaining its own distinct purpose, the refreshed identity creates a stronger connection between the Foundation and the team, helping fans, donors, corporate partners, and community members more readily recognize the Devils Youth Foundation as the official charitable arm of the New Jersey Devils.
The redesigned logo draws inspiration from the strength, energy, and legacy of the Devils brand while placing youth and community impact at the center of the story. The modernized identity will be featured across community programs, fundraising events, digital platforms, player apparel, and activations throughout the state, creating a more unified and recognizable presence while supporting continued growth in awareness, engagement, and fundraising.
"The Devils Youth Foundation is more than a logo. It represents who we are, what we believe, and the future we are building for young people across New Jersey," said Allison Blitzer, Chair of Devils Youth Foundation. "As we approach our 10th anniversary, this refreshed identity reflects the remarkable growth of the Foundation and strengthens our connection to the New Jersey Devils organization. It will help us elevate awareness, deepen community engagement, and expand support for the programs and partnerships that are transforming lives across our state."
Since its inception, the Devils Youth Foundation has become one of New Jersey's leading sports-based philanthropic organizations, investing more than $8 million in nonprofits and community initiatives throughout the state. Today, the Foundation positively impacts more than 90,000 young people and their families annually through programs that expand access to youth sports, promote health and wellness, support education and the arts, and strengthen communities.
The refreshed brand identity marks the beginning of the Foundation's next chapter. As it enters its second decade of service, the Devils Youth Foundation is poised to deepen its impact, grow its network of supporters, and create even more opportunities for New Jersey's next generation to thrive.
Additionally, New Jersey Devils and Prudential Center will host their annual “Devils Sweep the Deck Gala,” the team’s signature annual fundraising event benefitting the Devils Youth Foundation, on Wednesday, February 24, 2027, at Prudential Center. This marquee celebration transforms the Devils’ home ice into a professional curling rink, and the arena floor into a casino lounge. Gala attendees will have the opportunity to curl alongside Devils current players, alumni, team leadership, and ownership.
