“The new Hometown Remix sweater developed in conjunction with Fanatics and the NHL gives Blues fans a fresh look with bold design elements that are uniquely St. Louis,” said Brenda Wilbur, St. Louis Blues Vice President of Brand, Retail & Creative Services. “Our navy alternate jersey featuring the circular crest and drawstring collar remains a fan favorite. We expect incorporating those elements with a striking new color scheme will make Hometown Remix gear tremendously popular with our fans.”
“Few symbols in sports carry the history, pride, and emotional connection of an NHL sweater,” said Brian Jennings, NHL Senior Executive Vice President and Chief Partnerships and Club Strategy Officer. “Hometown Remix builds on that legacy in a fresh and authentic way, celebrating the fans, culture and communities that make each NHL market unique. Together with Fanatics and our Clubs, we’ve created designs that are rooted in local identity and tell a story about the cities and fans they represent. We’re incredibly excited to bring the program to life and see that passion reflected both on the ice and in the stands.”
“Hometown Remix represents the most exciting initiative our team has designed and delivered with our partners since we hit the ice with the NHL in 2024,” said Dom Fillion, Vice President of Creative Design for Fanatics. “What makes this program so special is the collaboration with each club and together leaning into the history, culture, fabric and identity of every city and fan base to make sure these felt as authentic and personal as possible. We can’t wait to see them worn by the teams on the ice and the fans in the stands all season long.”