On Thursday, the Ottawa Senators released their promotional schedule and announced a partnership with asmodee and popular multiplayer board game CATAN.
The partnership will be felt throughout the entire season, with concourse activations, social media contests, and signage at selected regular season home games, but will be highlighted by CATAN Night on Nov. 23, when the Senators host the Calgary Flames.
CATAN Night will offer themed décor and activations, ticket packages, and promotional giveaways. Leading up to the game, fans can take part in a CATAN-themed contest on Senators social media channels.
“This is an exciting partnership with CATAN and asmodee for our hockey club. Our CATAN Night will deliver a unique and engaging experience for our fans, both inside our home at Canadian Tire Centre and on social media,” said Peter Shier, Senators Vice-President, Marketing.
Shier said the team will be the only pro sports team in Canada, and the only NHL team, to have a CATAN-themed game this year.
"We couldn't be more excited to bring the world of CATAN to Senators fans. Board games and hockey share the same heart — strategy, community and bringing people together — and this partnership celebrates all of it,” said Jayson Pickford, Country Manager and CEO of asmodee Canada.
