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Short Shifts

Gritty scores another award for social media prowess

Flyers accepted trophy from Sports Business Journal ceremony in New York

by Cristina Ledra @cledra / Staff Writer

It's Gritty's world, and we're just living in it. And he's got another trophy to prove it.

The Philadelphia Flyers mascot put on his best short suit for the 12th annual Sports Business Awards in New York on Wednesday and picked up the prize for Best in Sports Social Media. He edged out Pittsburgh Steelers wide receiver JuJu Smith-Schuster, Adidas' "Friday Night Stripes" high school football live streaming project, and the WWE.

Tweet from @sbjsbd: Who knew Gritty was a #GameofThrones fan? The Best in Sports Social Media winner had the most unique award acceptance of the night, and also drew the biggest roar from the crowd. #SBJAwards

The Sports Business Awards are presented by the Sports Business Journal to celebrate and recognize leaders in the business of sports, and Gritty certainly qualified after he burst onto the scene in September and rose to icon status, thanks in large part to his social media presence.

To accept his award, Gritty held a sign that referenced the series finale of HBO's "Game of Thrones" in which (spoiler alert) Queen Daenerys Targaryen is killed. His sign read, "Pour one out for my Dragon Queen."

Gritty's becoming a regular on the awards circuit. Just last week he picked up a Webby Award for "People's Voice Award for Social: Athletes and Sports Teams."

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