In a behind-the-scenes video of the Miami Beach photoshoot, you can see Jagr sporting the store's watches while posing and being photographed like a supermodel.
Watch: Youtube Video
Unfortunately, you'll have to make a trip to the Czech Republic to get your hands on a copy. They're available for purchase in stores or they can be shipped only locally. Proceeds from calendar sales will benefit the Knights of Kladno youth hockey program for which Jagr serves as club owner.
But if an overseas jaunt isn't in your immediate plans, you can see all the photos from the calendar on
Aurum Jewelry's website.