The Columbus Blue Jackets have announced a new multiyear partnership with Wendy's. The central Ohio-based restaurant chain had been an original team partner from the 2000-01 inaugural season through the 2011-12 campaign.
A primary component of the new partnership is sponsorship of the Blue Jackets in-arena DJ and the game day playlists that are shared via the club's official Twitter account.
SUBSCRIBE: Wendy's Game Day Playlists on Spotify
"We're excited to re-engage a longtime, original partner with a multidimensional new platform built around entertainment," said Ryan Shirk, Blue Jackets Vice President of Corporate Partnerships. "Integrating Wendy's iconic brand into a previously untapped asset like the in-arena DJ gives us a vehicle to extend our game experience into the social space and encourage fan interaction."
"It's a pleasure to be able to partner with a fellow Columbus institution this hockey season," said Brett Rozanczyk, Wendy's Franchisee and Columbus DMA President. "Wendy's and the Columbus Blue Jackets both strive to delight customers and fans beyond the borders of our hometown, and we look forward to celebrating one thing that only gets better when frozen, hockey."
Wendy's is known around the world for their fresh, never frozen hamburgers and famously defends its fresh turf on Twitter and in television and radio advertisements encouraging fans to say no to frozen.
In addition to presenting unique social media content, traditional elements of the partnership include broadcast inventory and electronic messaging opportunities during all home games.
Wendy's® was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads with hand-chopped lettuce, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy's Company is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to find every child in the North American foster care system a loving, forever home. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,600 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. Please visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter, Instagram and Facebook.
*Fresh beef available in the contiguous U.S., Alaska, and Canada.